by Tim Patterson | Feb 16, 2021 | Branding, Client Relations, Event Marketing, lead generation, Marketing, Networking
You can still benefit from tradeshows without having to invest in a big booth and booth space. Let’s take a look at a handful of ways you might do...
by Tim Patterson | Feb 3, 2021 | Client Relations, Marketing, Video, YouTube
We all love having great clients. But what does it take to BE a great client? here are a half dozen things to...
by Tim Patterson | Jan 22, 2021 | Budgeting, Client Relations, Event Marketing
One of the lesser seen but more important parts of your exhibiting experience is the help provided by labor that sets up your exhibit, work with audio and video setup, transportation, carpet/flooring and furniture. And you may (or may not) be surprised to learn that...
by Tim Patterson | Jan 19, 2021 | Client Relations
Zoom fatigue hit you hard enough yet? Tired of waiting for people to join you in your Zoom room and then wondering about all of the books on people’s shelves or what’s new in their background since the last time you talked to them on Zoom? Hey, I get it. We are all...
by Tim Patterson | Sep 24, 2020 | Booth Design, Branding, Client Relations, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much better and more successful tradeshow exhibiting...
by Tim Patterson | Sep 17, 2020 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow visitors, Video, YouTube
The simple act of being aware of what’s going on can transform an average exhibiting experience into a successful one. Here’s a quick video on what you things you might want to be more aware of next time you’re exhibiting....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.