by Tim Patterson | May 18, 2021 | Booth Design, Client Relations, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
When you step up to a larger island booth and get away from the shorter inline configurations, your options for a private or semi-secluded conference or meeting area increase dramatically. You can go all the way from a private, enclosed space with opaque walls to more...
by Tim Patterson | May 5, 2021 | Booth Design, Branding, Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing
If you don’t know where you’re going, any road will take you there. Famous words, no doubt, and they certainly apply to any marketing endeavor you’re undertaking. If your goal is to simply appear at a tradeshow, you don’t have much of a roadmap. It might look...
by Tim Patterson | Apr 20, 2021 | Branding, Client Relations, Event Marketing, lead generation, Marketing
You’ve heard it many times in the past several years: the most important thing is showing up. Be there consistently. Be there with your writings, your photographs, your content, your thoughts and leadership. Keep showing up. On the flipside, I’ve also heard for years...
by Tim Patterson | Mar 2, 2021 | Branding, Client Relations, Event Marketing, Fun
It was March 2, 2020, when things began to fall apart. When things really started to hit home. I was getting ready to head out to Portland to catch a flight to Southern California to assist a number of exhibiting clients at Natural Products Expo West. It was a Monday,...
by Tim Patterson | Feb 23, 2021 | Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation
With the pandemic slowly winding down (fingers crossed), what does the future hold? I’m no prognosticator and I’m definitely not an economist, although I pay attention to a lot of what’s going on in the economy. Last summer, in a conversation with a colleague, we...
by Tim Patterson | Feb 22, 2021 | Client Relations, Podcast, TSGMMCPodcast, Video, Vlog
Here at TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the top handful of exhibit manufacturers in the country, for over a decade. When the pandemic set it, it didn’t take long for them to do their best to adjust to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.