by Tim Patterson | Sep 14, 2020 | Client Relations, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
One of the first clients I managed to snare in my early days in the tradeshow world came when I cold-called a Portland-based company called gDiapers. It took awhile, maybe a few months, but we ended up designing and fabricating two tradeshow exhibits for them. At one...
by Tim Patterson | Sep 9, 2020 | Client Relations, Event Marketing, Marketing, Mobile Marketing, Public Relations
You’re familiar with a SWOT Analysis, I presume? StrengthsWeaknessesOpportunitiesThreats Year ago, I wrote a brief article on doing a tradeshow marketing SWOT Analysis, which would be a bit different from a more general SWOT Analysis. But now that we’re in a pandemic...
by Tim Patterson | Apr 13, 2020 | Client Relations, Promotional Products
When is a branded promotional product a good idea? You’ve seen them all, right? Pens, letter openers, tins of mints. But choosing the right promotional product for a company or product is as much an art as science. Rama Beerfas of Lev Promotions joins me to talk...
by Tim Patterson | Apr 2, 2020 | Client Relations, lead generation, Marketing, Mobile Marketing, Social Media
The social distancing guidelines put forth due to the COVID-19 pandemic has effectively shut off a majority of the economy, like turning off a spigot. It would be easier to line-item the businesses that are open than those that are closed: grocery stores,...
by Tim Patterson | Mar 2, 2020 | Booth Design, Branding, Client Relations, Custom exhibit, Logistics, Marketing, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
Share Experience is a new company formed late last year by Marcus Vahle and John Pugh, both with long experience in the event and tradeshow world. Given what looks to be a unique approach to carving out their niche in the event world, I thought it might be fun to...
by Tim Patterson | Oct 22, 2019 | Branding, Client Relations, Custom exhibit, Event Marketing, Marketing, Tradeshow Exhibit
They say you only get one chance to make a first impression. That’s true. But you can make a first impression in any number of ways. Let’s go over seven ways that might work for you. Show your visitors an impressive tradeshow exhibit. Certainly, having a 3D visual...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.