by Tim Patterson | Jul 13, 2021 | Custom exhibit, Custom tradeshow booth, Lists, Logistics, Marketing
I tend to make a lot of lists. Not as many as I used to (maybe I think I have enough lists by now!), but I still write things down. You’d think this makes me organized, but that’s not necessarily the case. Several years ago, not long after I got married, I sat down...
by Tim Patterson | Jul 4, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
Not only do exhibitors care about the environment, but they also want to have exhibits fabricated in an eco-friendly way – AND let their clientele know about their commitment to the environment. That’s why here at TradeshowGuy Exhibits, we’ve...
by Tim Patterson | Jun 15, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing
Inflation is kicking in, have you noticed? Have you recently tried to price a piece of plywood, for example? And no doubt you’re feeling it at the pump, too. It’s affecting the cost of tradeshow exhibits and tradeshow marketing, too. In a recent Classic Conversation –...
by Tim Patterson | Jun 1, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, lead generation, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
Tradeshow exhibitors know how easy it is to let costs run wild. Here are a half dozen ways to add to your exhibit and booth space without going broke doing...
by Tim Patterson | May 18, 2021 | Booth Design, Client Relations, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
When you step up to a larger island booth and get away from the shorter inline configurations, your options for a private or semi-secluded conference or meeting area increase dramatically. You can go all the way from a private, enclosed space with opaque walls to more...
by Tim Patterson | May 5, 2021 | Booth Design, Branding, Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing
If you don’t know where you’re going, any road will take you there. Famous words, no doubt, and they certainly apply to any marketing endeavor you’re undertaking. If your goal is to simply appear at a tradeshow, you don’t have much of a roadmap. It might look...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.