by Tim Patterson | Mar 17, 2022 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow Photos
The thing I was most curious about while walking the floors and halls of Natural Products Expo West 2022 earlier this month in March was this: how many exhibitors and attendees showed up? It was a question that kept coming up as I would turn the corner at the rear of...
by Tim Patterson | Feb 28, 2022 | Branding, Custom exhibit, Event Marketing, Guest Post, Logistics, Tradeshow Exhibit, Tradeshow marketing
A guest post from Ray Ko of POP Displays. During the height of the pandemic, in-person trade shows came to a near halt due to health and safety concerns. Two years later, the restrictions are finally lifting—and organizations are ready to get back to face-to-face...
by Tim Patterson | Nov 19, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Graphics
Unlimited choices. Seems like having the pick of anything we want would make things easier, right? For example, I have a subscription to Apple Music. Yeah, it could be Pandora or Spotify or any of the music streaming services. But with a streaming subscription, you...
by Tim Patterson | Sep 27, 2021 | Budgeting, Custom exhibit, Logistics, Marketing, Video, YouTube
If 2019 was normal, 2020 was not. Neither was 2021, although it’s an improvement over last year. What about 2022? It’s not going to be normal although I think we’ll get a little closer. Maybe normal will never really return. Here’s a look at a...
by Tim Patterson | Aug 5, 2021 | Branding, Custom exhibit, lead generation, Video
Yeah, you usually use tradeshows to grow your business. But it’s not like you can just show up and make that happen. There are several reasons to exhibit at tradeshows, but here are the three most...
by Tim Patterson | Jul 16, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Video, YouTube
Is it time to downsize? What things are worth considering when discussing the size of your exhibit? Here are a half dozen quick things to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.