by Tim Patterson | Apr 28, 2021 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
Do you set up the exact same booth every year with no changes? Or do you find that you have to make minor or even significant changes from year to year because your needs change or some piece of your exhibit doesn’t function the way you thought it would? Many...
by Tim Patterson | Apr 15, 2021 | Branding, Contests, Custom exhibit, Custom tradeshow booth, Event Marketing, Graphics, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Standing out from the rest of your fellow exhibitors is often a combination of what you do, what your visitors can do, and what your booth looks...
by Tim Patterson | Apr 8, 2021 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Video, YouTube
Not every custom tradeshow exhibit project needs an RFP (Request For Proposal). But there are times when it’s an appropriate way to communicate what you need to a handful of carefully selected exhibit design and fabrication firms. Here’s a brief look at a...
by Tim Patterson | Mar 30, 2021 | Booth Design, Branding, Client Profile, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing
What happens when you, as a company, take a stand on an issue important to you on the tradeshow floor? As with pretty much everything, the answer is: it depends. Dave’s Killer Bread’s support of Second Chance I don’t see it all the time, but there are a...
by Tim Patterson | Feb 26, 2021 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Logistics, Tradeshow Exhibit, Tradeshow marketing
When putting a budget together for a new tradeshow exhibit, there are more things to consider than just the cost of the exhibit itself. Here are a handful of things that will likely come into the...
by Tim Patterson | Feb 23, 2021 | Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation
With the pandemic slowly winding down (fingers crossed), what does the future hold? I’m no prognosticator and I’m definitely not an economist, although I pay attention to a lot of what’s going on in the economy. Last summer, in a conversation with a colleague, we...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.