by Tim Patterson | Aug 26, 2020 | Booth Design, Custom exhibit, Event Marketing, Marketing, Virtual Event
I’ve been thinking about virtual events and have a few questions: Let’s say that Organization A is going to convert their typical in-person event that normally hosts, oh, let’s say, 3500 exhibitors and 80,000 attendees. It’s a pretty big show. Millions of dollars...
by Tim Patterson | Aug 24, 2020 | Booth Design, Event Marketing, Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It’s been several months since we caught up with John Pugh and Marcus Vahle of Share Experience, a company they launched less than a year ago near Pittsburgh on the banks of the Ohio River. With the pandemic affecting the events industry, every company in the...
by Tim Patterson | Aug 21, 2020 | Branding, Custom exhibit, Event Marketing, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing, Promotional Products, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, YouTube
With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot of tradeshow marketing tips – all in one place, and all worth their weight in...
by Tim Patterson | Aug 18, 2020 | Branding, Event Marketing, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing
It isn’t a matter of if, it’s a matter of when. And it’s possible that in some areas of the country, small meetings and corporate events are already back, or on their way. And that may mean that some of these venues, such as hotels, small conference...
by Tim Patterson | Aug 10, 2020 | Event Marketing, Podcast, Tradeshow Exhibit, Tradeshow marketing, Video, Vlog, YouTube
On July 24th, a relatively small tradeshow-industry event took place in Orlando, Florida. It was an attempt to show the world how tradeshows, events and conferences can successfully work in today’s pandemic-affected world. Kevin Carty of Classic Exhibits...
by Tim Patterson | Aug 5, 2020 | Budgeting, Custom tradeshow booth, Event Marketing, Marketing
Yes, tradeshows are going virtual. They have been for some time, and the COVID-19 pandemic has forced many shows into the digital world that might not have done so as quickly. Just a cursory search on Twitter with the hashtag #tradeshow gives you a bunch of shows that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.