by Tim Patterson | Oct 13, 2020 | Custom exhibit, Event Marketing, Logistics, Marketing, Tradeshow marketing, Tradeshow visitors
In March and April of this year, when tradeshow organizers realized the gravity of the pandemic and how it would be affecting upcoming shows, many of them “postponed” the shows. I say “postponed” in quotes because many believed that whatever issues the COVID-19...
by Tim Patterson | Sep 24, 2020 | Booth Design, Branding, Client Relations, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much better and more successful tradeshow exhibiting...
by Tim Patterson | Sep 11, 2020 | Logistics, Marketing, Public Relations, Video, YouTube
Disruption can come in many forms. I always wonder what it must have felt like to work at Blockbuster when Netflix starting mailing DVDs and then started streaming them. Talk about disruption! On this week’s quick hit video, a look at a few ways to deal with...
by Tim Patterson | Sep 3, 2020 | Branding, Budgeting, Event Marketing, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
After viewing Exhibitor Magazine’s latest survey data last week from the exhibitor and supply side of the tradeshow world, it got me to thinking about what exhibitors should do now. Here’s a short video: Check out Exhibitor Magazine online here, and view...
by Tim Patterson | Aug 21, 2020 | Branding, Custom exhibit, Event Marketing, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing, Promotional Products, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, YouTube
With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot of tradeshow marketing tips – all in one place, and all worth their weight in...
by Tim Patterson | Aug 18, 2020 | Branding, Event Marketing, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing
It isn’t a matter of if, it’s a matter of when. And it’s possible that in some areas of the country, small meetings and corporate events are already back, or on their way. And that may mean that some of these venues, such as hotels, small conference...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.