by Tim Patterson | Jan 9, 2018 | Marketing, Tradeshow staff training, Tradeshow visitors
A tradeshow floor sales call is something a little different than a typical sales call. Okay, it’s a lot different. Let’s compare. With a typical call, whether in person or on the phone, a sales person will research the prospect, sometimes to the point of reviewing...
by Tim Patterson | Jan 2, 2018 | Event Marketing, Marketing, Tradeshow marketing
Did your recent tradeshow appearance live up to your expectations? Do you consider it successful or a failure, or somewhere in between? How do you measure how successful it was? Where do you start? Often, it’s a matter of knowing what to expect. If you go into a...
by Tim Patterson | Dec 19, 2017 | Case Study, Event Marketing, Marketing, Pre-show marketing, Tradeshow marketing, Tradeshow visitors
Over the years I’ve suggested that companies create a tradeshow-specific landing page for each appearance they make at a show. But frankly, I don’t see too many of them. But I recently ran across a tradeshow-specific landing page from Digimarc that caught my eye....
by Tim Patterson | Oct 25, 2017 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
It’s a common question: should you stay with your current exhibit house or move on to a new one? Naturally, there’s no one-size-fits-all answer. So, let’s go over some of the situations where the question might arise. How long have you been with your exhibit house?...
by Tim Patterson | Oct 4, 2017 | Branding, lead generation, Marketing
Another list! Would any of these interactive things help to draw a crowd to your tradeshow booth? Create a small box with a lock. Have a bin full of keys – only one of the keys opens the box. Each person that comes by your booth can try a key or two. Once the key has...
by Tim Patterson | Sep 29, 2017 | Event Marketing, Marketing, Networking, Tradeshow marketing, Tradeshow visitors
Exhibiting at a tradeshow is a great way to show off your wares, but it’s also an excellent way to uncover things about your tradeshow competitors. Let’s take a look at a half-dozen things you can find out. Exhibit presence. Of course, the most obvious thing. You can...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.