by Tim Patterson | Mar 1, 2018 | Fun, Lists, Public Relations
You’ve probably run into a tradeshow super connector and didn’t even realize it at the time. Not until later, when you got to thinking about that person you talked to. The one that knows everyone, and everyone knows him or her. Billionaire Mark Cuban is known as a...
by Tim Patterson | Feb 8, 2017 | Event Marketing, Fun, Networking, Public Relations, Tradeshow marketing, Tradeshow visitors
Why should you read this before you attend a tradeshow? First, let’s assume you’ve never been to a quality industry show that’s packed full of exhibitors and attendees. Oh, sure, you’ve been to a few regional home shows at the fairgrounds, or attended a chamber of...
by Tim Patterson | Oct 6, 2014 | lead generation, Lists, Marketing, Public Relations, Tradeshow marketing, Tradeshow visitors
This is number 7 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff First, let’s define lead generation before we get too deep into this section. All marketing is the activity of...
by Tim Patterson | Jun 23, 2014 | Marketing, Public Relations, Tradeshow marketing
Check out Part 1, Part 2 and Part 3 of this ongoing series. One of the most pressing challenges for exhibitors is determining what shows to exhibit at on a regular basis. Just because your company has been going to the same show for twenty years doesn’t mean it’s the...
by Tim Patterson | Jun 20, 2014 | Graphics, Marketing, Presentation, Public Relations, Tradeshow marketing
After perusing an array of statistics from CEIR, Exhibit Surveys and others, I thought it might be fun to grab a handful of them and stick them in a cool infographic. Here’s what I came up with: Download the PDF here: Tradeshow Marketing
by Tim Patterson | Dec 16, 2013 | Event Marketing, Marketing, Public Relations, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Dear Exhibitor, You are an experienced tradeshow marketer. You probably have been to many more shows than most of your colleagues. You’ve seen it all – from the small mom and pop shows decades ago to the sophisticated shows with several thousand exhibitors. You’ve...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.