by Tim Patterson | Oct 12, 2020 | Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Tradeshow, Vlog, YouTube
What happens when your business needs a quick pivot to survive? Not all companies have been able to do that successfully. On this week’s TradeshowGuy Monday Morning, I chat with Entire Productions’ CEO Natasha Miller about how they made the switch to...
by Tim Patterson | Oct 9, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Hiring an exhibit house is a big task. It’s a commitment to a business relationship that, ideally, you’d like to keep in place for years. But everything must come to an end, and there may come a time when it makes sense to consider changing exhibit houses....
by Tim Patterson | Oct 6, 2020 | Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Virtual Event
The use of virtual tradeshow exhibits may not be exploding, although my sense is that it is increasing. Some big tradeshows have gone completely virtual for the next year or so, maybe longer, depending on the depth and breadth of the COVID-19 pandemic. Which leaves...
by Tim Patterson | Sep 29, 2020 | Rental Tradeshow Exhibit, Sales, Tradeshow marketing
We’ve worked with Classic Exhibits for nearly a couple of decades, even before TradeshowGuy Exhibits was a thing. Which means we know the quality of their work, and their attention to detail and pleasing the customer. They will occasionally put things on sale...
by Tim Patterson | Sep 24, 2020 | Booth Design, Branding, Client Relations, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much better and more successful tradeshow exhibiting...
by Tim Patterson | Sep 22, 2020 | Booth Design, Custom exhibit, Event Marketing, Marketing, Tradeshow marketing
I’ve certainly blogged about this topic before. But things change, inside your company and outside in the events and tradeshow world. So I think it behooves any tradeshow manager to keep their eyes up and take note of changes in the exhibiting landscape. Here are few...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.