by Tim Patterson | Jan 11, 2021 | Book Review, Fun, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What’s in a book? In many cases, the right book can take you to another world, to help you momentarily escape this world. In the world of business, a good book can open up your mind to other possibilities and show you things that you might not have even...
by Tim Patterson | Jan 7, 2021 | lead generation, Marketing, Video, YouTube
Let’s break it down into a handful of easy steps. It starts with gathering the right information at the tradeshow and then making a seamless handoff of all of that...
by Tim Patterson | Jan 4, 2021 | Marketing, Mobile Marketing, Networking, Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Event, Virtual Tradeshow, Vlog, YouTube
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give...
by Tim Patterson | Dec 21, 2020 | Event Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Bill Stainton was a guest on this show three years ago, and I wanted to catch up with him to see how he is doing in the midst of the crazy times. We ended up talking about an article from Entrepreneur he had flagged in his latest newsletter that looked at five trends...
by Tim Patterson | Dec 17, 2020 | Event Marketing, lead generation, Marketing, Record Keeping, Tradeshow marketing, Tradeshow Photos, Video
Once you return from a tradeshow, it’s easy to want to kick up your feet and relax. After all, you’ve been working hard for months to make the show the best it can be. But before you take a break, do these seven...
by Tim Patterson | Dec 14, 2020 | Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It’s been a couple of years since I checked in with author, keynote speaker and consultant Peter Shankman, and I was delighted when he said he would be glad to speak with me. I was curious how his business was going, how he was working with clients on how to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.