Misssspellings, Grammmmattical Errorrrs and other Miss Takes
In the past year or two I’ve had a handful of clients that had to either re-do tradeshow graphics or send in umpteen versions of the files because people kept finding things they…
How Bob Marley Can Inspire Your Tradeshow Marketing
It was 29 years ago today when I was a young DJ in Salem, Oregon. One of my jobs was to ‘rip-n-read’ the news, so I was regularly heading to the news room to see the latest, and…
Green Tradeshow Booth Materials
So you’re ready to move into getting a new custom-built booth. But one of your main concerns is the type of material that will be used to fabricate the booth. Of course, your…
A Classic: The Curved Back Wall Pop-Up Display
You’ve seen them for decades. Probably set them up at tradeshows. Maybe loved them, or cursed them. It’s…The Curved Back Wall Pop-up Display! They’ve been around so long it’s…
Avoid Trade Show Heartburn Webinar
Every once in awhile a blog post becomes a blatant pitch. And often you just want to click away because – HEY Why would anyone want to sell you something while you’re reading a…
25 Reasons NOT to Bother With Tradeshow Marketing
Overheard complaints about tradeshow marketing, the travel, the show and other things…? It’s expensive. You usually gotta travel. Logistics are a bear. Shipping an exhibit…
Why the Beatles Were the Greatest Marketing Models of Their Time (and what you can learn from them)
The Sixties were an incredible decade. From the beginning to the end of that ten-year span our worldwide culture grew and expanded at an incredible rate that no one standing at…
What Questions Do Your Customers Ask at Your Tradeshow Booth?
Do your customers ask questions at your tradeshow booth? Are they curious about things like flavor, color, delivery time, production values, technical details or design elements?…
Documenting Your Tradeshow Booth With Photos
It may seem like a no-brainer…but did you get photos of your last tradeshow booth set-up? I mean, did you really get enough photos so that you can answer any questions that may…
Your Emotions On the Tradeshow Floor
Just like the sales situation of a tradeshow floor is magnified by the intensity and chaos of the situation, so are the emotions of exhibitors and attendees. If you’ve been to a…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.