The Well-Rounded Tradeshow Marketer: Video
When it comes to being a tradeshow marketing manager, a lot of different skills come into play. Let’s take a look: https://youtu.be/gFUaJMllIQU
Shows Are Coming Back Slowly. But Will Exhibitors Return?
This past week I’ve reached out to a couple of dozen former clients and prospects that have all exhibited for years at Natural Products Expo West in Anaheim. The show is usually…
TradeshowGuy Monday Morning Coffee, November 9, 2020: Rich Kahn
CEO and co-founder of Anura, Rich Kahn, joins me on this week’s TradeshowGuy Monday Morning Coffee to talk about ad fraud. It’s one of the conversations where you keep learning…
How a Small Company Can Look Bigger: Video
This week’s short video looks at a handful of ways that small companies can help themselves when compared to larger competitors:…
Tradeshow Tips From Twitter
Every now and then I cruise through Twitter looking for a handful of marketing tips for tradeshow exhibitors. Let’s see if there’s anything there now! First up, TSNN gives us…
TradeshowGuy Monday Morning Coffee, November 2, 2020: Podcast Sixpack
It was an idea that I cribbed from David Newman of Do It Marketing: grab six great podcasts (or vlogs) from the recent past, and re-post them. But I took it a step further by…
Doing the Math on Tradeshow Lead Generation: Video
What does it take to get 300 leads over a 3 day show? Game it out in this short video. https://www.youtube.com/watch?v=cJOM16uTGXw&feature=youtu.be
The Long Slog Until Tradeshows Return
We don’t know when tradeshows will return, or what “normal” tradeshow schedules will look like. We don’t know how many attendees will plan on going because we don’t know how they…
TradeshowGuy Monday Morning Coffee, October 26, 2020: LinkedIn
Can’t believe I’ve had an account at LinkedIn since April, 2006. Really. And I still wonder if I’m getting the most out of it. I’ve had a few issues with LinkedIn over the years,…
Tips for Better Virtual Meetings: Video
After speaking with so many presentation pros over the last six or more months, I thought it might be fun to assemble a video of “best practices” of creating a good virtual…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.