by Tim Patterson | Apr 27, 2020 | Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
We’re all in a quandary: what to do to work our way through the Coronavirus COVID-19 Pandemic and still work with clients in a meaningful way. For this week’s TradeshowGuy Monday Morning Coffee, I caught up with two busy marketers, one in the tradeshow...
by Tim Patterson | Apr 23, 2020 | Promotional Products
WFH. Stay at home. Shelter at home. Essential businesses only. Restaurants closed. Event industry shuttered. Are you staying in touch with your clients? Are you doing any outreach to prospects or have you just put it all on hold? No one answer fits everyone as we are...
by Tim Patterson | Apr 20, 2020 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
The Coronavirus COVID-19 pandemic is monkey-wrenching so many things, it’s hard to keep track. One of the challenges that some people might face could include having to deal with a major home or business issue having to do with the building they live in or work...
by Tim Patterson | Apr 16, 2020 | Event Marketing, Lists, Logistics, Marketing, Tradeshow marketing
The tradeshow, event and conference industries are not dead. It’s just sleeping. It’ll awaken at some point again and roar to life. In the meantime, time on your hands. Maybe, maybe not. I certainly have time on my hands. And I have to bring in a little income. So,...
by Tim Patterson | Apr 13, 2020 | Client Relations, Promotional Products
When is a branded promotional product a good idea? You’ve seen them all, right? Pens, letter openers, tins of mints. But choosing the right promotional product for a company or product is as much an art as science. Rama Beerfas of Lev Promotions joins me to talk...
by Tim Patterson | Apr 9, 2020 | Custom exhibit, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
We’ve mentioned tradeshow exhibit rentals several times in this blog and on the podcast. Most of what you can learn about exhibit rentals is already here. But to make a finer point of it, let’s recap: Pros of tradeshow exhibit rentals: Don’t have to store the...
by Tim Patterson | Apr 8, 2020 | Guest Post
This is a guest post by Dominic Rubino. Here we are. The “what if” scenario is in front of us. As leaders we need to be prepared so that we show confidence and leadership to our teams. Now more than ever facts must drive our decisions. I’ll keep this article...
by Tim Patterson | Apr 6, 2020 | Event Marketing, Logistics, Marketing, Podcast, Public Relations, Record Keeping, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
While many of us are working from home, trying to juggle work schedules with kid demands and more, we are looking forward to a time when things return to at least semi-normal. On this week’s TradeshowGuy Monday Morning Coffee, I chatted with Heather Haigler of Switch...
by Tim Patterson | Apr 2, 2020 | Client Relations, lead generation, Marketing, Mobile Marketing, Social Media
The social distancing guidelines put forth due to the COVID-19 pandemic has effectively shut off a majority of the economy, like turning off a spigot. It would be easier to line-item the businesses that are open than those that are closed: grocery stores,...
by Tim Patterson | Mar 31, 2020 | Uncategorized
Here in the time of the COVID-19 Coronavirus Pandemic, there is a growing need for systems that support keeping health workers healthy, keeping patients isolated and helping the average citizen clean and healthy. Classic Exhibits, one of our main suppliers, took a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.