by Tim Patterson | Dec 16, 2019 | Fun, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What is fun? Why are some things fun to you but not to others, or vice versa? Why do some people appear to have more fun that you, even though they’re doing the same thing? Lots of things to explore on the nature of FUN on this week’s TradeshowGuy Monday...
by Tim Patterson | Dec 14, 2019 | Fun, Lists, Marketing, Tradeshow marketing, Tradeshow staff training
What is an earworm? Basically, it’s song or melody that gets stuck in your head and you have a hard time unsticking it. It goes around and around and won’t go away. It happens to me all the time. I must have fifty songs bounce around my head on any given day. Some...
by Tim Patterson | Dec 10, 2019 | Event Marketing, Networking, Tradeshow marketing, Tradeshow visitors
Back in the dark ages of technology and social media, say 2008 or so, I read many prognosticators who predicted that tradeshows would disappear. Or become shells of themselves, simply because everyone was going digital. I remember seeing online ‘virtual tradeshows’...
by Tim Patterson | Dec 9, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Sometimes you have to give yourself permission to do something. You might be surprised to know that it’s harder than it sounds. On this week’s TradeshowGuy Monday Morning Coffee podcast/vlog, I dig into the concept of giving yourself permission to do...
by Tim Patterson | Dec 5, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
Back from Thanksgiving week, a nice few days away from work. Sit down at the computer Monday morning. Hundreds of emails piled up in my in-box. 785 to be precise. Lots of them with pitches on Black Friday and Cyber Monday. I mean, a ton of pitches. Delete them all:...
by Tim Patterson | Dec 3, 2019 | Book Review, Tradeshow marketing
Yes, there are a lot of books about tradeshows. In fact, I wrote two of them. Many – actually, most – are good investments. A candid, experienced author can walk any exhibitor through the briar patch of tradeshows, which can often ensnare the inexperienced...
by Tim Patterson | Dec 2, 2019 | Fun, Podcast, Presentation, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
When you put out a new podcast/vlog every week, frankly, it’s hard to keep up. Makes sense. That’s a lot of content to devour, and it’s easy to let things slip by. But 2019 has given me a lot of great guests, and chances are you may have missed some...
by Tim Patterson | Nov 25, 2019 | Fun, Podcast, Social Media, TSGMMCPodcast, Video, Vlog, YouTube
It’s said, by people in the know, that everyone should have a platform. What exactly is a platform? And do you need one? Do you need more than one? In this week’s TradeshowGuy Monday Morning Coffee, I take a short look at platforms: This week’s ONE...
by Tim Patterson | Nov 21, 2019 | Event Marketing, Fun, Podcast, Tradeshow marketing
Not too long ago, Josh Elledge of Up My Influence reached out to me and asked if I’d be a guest on The Thoughtful Entrepreneur podcast. Sure, why not? Sounds like fun! Take a listen: Josh posted The Thoughtful Entrepreneur podcast complete with transcript here....
by Tim Patterson | Nov 19, 2019 | Event Marketing, lead generation, Marketing, Post-Show Follow Up, Tradeshow marketing
Many people look to a yearly tradeshow as a single event, a one-time experience where everything is on the line. In a sense, it’s hard to argue against that viewpoint. So much is on the line. The booth rental space is expensive. It’s not cheap to get your exhibit...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.