by Tim Patterson | Jan 19, 2020 | Booth Design, Budgeting, Custom tradeshow booth, Marketing, Tradeshow marketing
This is a guest article by Vicky Peat Tradeshows and events have been running since 1851, the 1st one being “The Great Exhibition” in London. It’s safe to say the exhibition world has drastically grown since the 1800’s, as have the price tags that are part and parcel...
by Tim Patterson | Jan 14, 2020 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow marketing
When it comes to tradeshow marketing, anything goes. Right? Well, maybe not everything, but certainly it’s a time to try things. Do things differently. Experiment. Or. Maybe not. Tradeshows are fraught with risk. You’re putting a lot of money on the line. Generally...
by Tim Patterson | Jan 13, 2020 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Do you need motivation to get something done, or do you need focus? Or is there something more? On this week’s TradeshowGuy Monday Morning Coffee, I dig into both concepts to see what it all means. This week’s ONE GOOD THING: The National Football League...
by Tim Patterson | Jan 9, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s 2020. Seems like everyone wants something new. After all, this century is no longer a teenager! Hey, if the century were a human, it could almost drink! So…what’s new in the tradeshow industry? At TradeshowGuy Exhibits, we work with a handful of vendors:...
by Tim Patterson | Jan 7, 2020 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing
If you’ve attended the same tradeshows over the years, no doubt you’ve seen an interesting phenomenon: some companies attend for years and then just stop. Why? What caused them to disappear? Certainly, there are a thousand answers to that question, and much of those...
by Tim Patterson | Jan 6, 2020 | Book Review, Event Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I first crossed paths with David Meerman Scott over a dozen years ago. Since then he’s written several books and been a keynote speaker at countless conferences, discussing the changing world of marketing and public relations. On this week’s TradeshowGuy...
by Tim Patterson | Jan 2, 2020 | Event Marketing, Tradeshow marketing
This is a guest post from Manon Ghadawala. These days, business owners spend a lot of their time on the internet. Many do not have actual space for office and spend their time looking for digital marketing strategies and making digital products. You might feel like...
by Tim Patterson | Dec 26, 2019 | Branding, Contests, Event Marketing, Free e-book, Marketing, Tradeshow marketing
Looking back at 2019 as we tumble freely into 2020, I got to thinking about the many people I’ve talked to over the past three years on my weekly TradeshowGuy Monday Morning Coffee. In fact, you might have seen my blog post recently, 10 Podcasts From 2019 Worth...
by Tim Patterson | Dec 19, 2019 | Branding, Contests, lead generation, Public Relations, Tradeshow marketing
Let’s assume that your company does a fair amount of tradeshow marketing. Maybe a dozen shows, including two or three large national shows and smaller, regional or more-focused shows where your product fits in. Your first show of the new year is still a couple of...
by Tim Patterson | Dec 17, 2019 | Fun, Podcast, Tradeshow marketing
It’s a little hackneyed, I know, but how often do you say to yourself, “Where does the time go?” I said it again just a day or two ago when I noticed the calendar, did the math, and said, Holy Smoke, where does the time go? 2020 beckons. Are you ready? I don’t usually...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.