TradeshowGuy Monday Morning Coffee, November 18, 2019: Blind Spots
What are your blind spots? Well, sometimes it’s hard to identify blind spots because, well, frankly, you’re blind to them! Often you need help to learn your blind spots. Let’s…
9 Things All First Time Event Promoters Wish They Did Before Their First Exhibition
This is a guest post by Ben Llewellyn of Ultimate Banners. There’s no shortage of benefits that come with attending an exhibition, which is why it is something that a lot of…
Why Don’t Tradeshows Work for All Exhibitors?
It’s a common refrain: tradeshows don’t work for me. They’re too expensive. I don’t get enough leads. And unfortunately, it’s true for too many exhibitors. It’s easy to look at…
TradeshowGuy Monday Morning Coffee, November 11, 2019: Dominic Rubino
Business coach and business owner Dominic Rubino joins me today to discuss, among other things, an easy formula for difficult conversations. Check it out – it’s a good one:…
7 Ways That Fiction Can Help Your Tradeshow Marketing
A good piece of fiction is surprisingly like a good tradeshow marketing effort. You don’t believe me? Let’s take a look. What happens when you read a good piece of fiction? 1….
Design a Great Exhibit by Knowing Who Buys Your Products and Where they Shop
I’m no expert on exhibit design or figuring out the potential customers for a specific product – let’s leave that to the people who have a lot of experience in that area and it’s…
TradeshowGuy Monday Morning Coffee, November 4, 2019: Seth Kramer
Seth Kramer has been doing tradeshow and corporate magic presentations for decades, so he knows a thing or two about how it works. In this week’s TradeshowGuy Monday Morning…
10 Ways to Stand Out at a Home Show
Smaller, regional or city home shows are where local residents go to see the latest in roofing, home repair and improvement, HVAC, landscaping, and more. It’s not uncommon for…
5 Tips for Finding the Right Tradeshow Exhibitor Company
This is a guest post by Mark Yuska. With well over 10,000 different tradeshows happening in the United States annually, it is no secret that it can be a daunting task to choose…
TradeshowGuy Monday Morning Coffee, October 28, 2019: Sam Smith
The biggest challenge of tradeshow marketing, it seems, is to draw attendees to your booth. There are hundreds of ways to do that. On today’s TradeshowGuy Monday Morning Coffee,…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.