TradeshowGuy Monday Morning Coffee, July 22, 2019: Howard Berg
This is one episode of TradeshowGuy Monday Morning Coffee where you’ll definitely learn something! Howard Berg, known as the world’s fastest reader, teaches us a few things about…
10 Great 60s Oldies to Help With Your Tradeshow Marketing
Yes, I love oldies. Spent a lot of time on the radio at an oldies station playing them and shouting over the top of the intro, which was basically required for Oldies radio….
What Story is Your Tradeshow Exhibit Telling Potential Partners?
Yes, we know that your tradeshow exhibit tells a story. Often, a great exhibit design will capture the brand so accurately that the design is often all that is needed. But…
TradeshowGuy Monday Morning Coffee, July 15, 2019: Ken Newman
On this week’s TradeshowGuy Monday Morning Coffee, a lively interview with Ken Newman of Magnet Productions, a professional tradeshow presentation company based in San Francisco….
Learning to Ride a Bicycle
I recall the moment I learned how a bicycle works, and how I learned to ride a bicycle. I must have been 6 or 7 when I first tried. It was about the same time I first got on…
Applying the Modern Business Plan to Tradeshow Marketing
The ‘modern business plan’ was hatched on a blog post by Seth Godin. I was a recent enrollee in Godin’s The Marketing Seminar, where at one point we were referred to the post…
TradeshowGuy Monday Morning Coffee, July 8, 2019: Experience
Do you have ten years of experience? Or do you have one year of experience ten times? Or does it even matter, because you’re learning and growing regardless? This week on…
TradeshowGuy Monday Morning Coffee, July 1, 2019: Friendship
There are as many different kinds of friendships as there are friends. Some are business-related, some are school or college-related, others are just friendships you struck up…
Tradeshow Marketing: What is it for?
Borrowing a riff from Seth Godin – “What is it for?” – is a good place to start when considering tradeshow marketing. Not only “what is it for?” but the alternative approach of…
Notes from Working with Potential Tradeshow Exhibit Clients
Not every company where there’s a sales conversation turns into a tradeshow exhibit client. In fact, it’s probably a fairly low percentage. However, each encounter has its own…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.