This month marks two years of the vlog/podcast TradeshowGuy Monday Morning Coffee. Most of the time I have a guest. And most of the time those guests are from the event industry. I don’t feel that guests must be from the tradeshow and event industry, but most of...
No guest on this week’s TradeshowGuy Monday Morning Coffee. Instead, I muse a bit about unintended consequences, starting with Brexit. No, I don’t really get political – just trying to use that situation as an example of unintended consequences. Be...
When I started looking through the analytics to determine the top ten 2018 TradeshowGuy blog posts, I faced somewhat of a dilemma. Many of the “most-viewed” posts of the year are not from 2018. Do I include those or not? Perhaps the best approach is to create two...
Most companies we work with at TradeshowGuy Exhibits work with one exhibit house for several years, and the urge to change doesn’t come around much. Maybe you’ve been comfortable or years, but something changes. Could be minor, could be major. But it does happen....
On this week’s TradeshowGuy Monday Morning Coffee, Nathan Grepke, President of Blue Pony, joins me to go over some of the latest technology and some of the things they’re up to in video production, presentation and mogician. Yup, mogician. Just take a look...
You might think that when I mention “tradeshow awareness” that I’m thinking of how you make visitors aware of your tradeshow booth, so you can draw people in. Sure, that’s important, but that’s not what I’m getting at here. Let’s look at the other side: the awareness...
it’s been awhile since we’ve walked through the coolest online exhibit search tool in the world: Exhibit Design Search. Take a look at some of the new changes: Click here to...
No guest this week, just me looking at things like calendars, time and space, goal-setting and year-end planning. Jump on board! This week’s ONE GOOD THING: taking Saturday off to work around the...
When people walk by your booth, they make a subconscious (or unconscious) choice on whether or not to stop and visit. In an instant, that choice is made. Much of what they base that choice in never really registers as a solid thought, but the choice is made...
As an exhibitor, you’ve got most of the moving parts handled: logistics, schedules, booth staff up to speed on how to handle prospects, ask opening questions and so on. But what’s the last thing you should do once you have converted a prospect into a lead? It’s a step...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.