by Tim Patterson | Apr 19, 2018 | Branding, Event Marketing, Marketing, Tradeshow marketing
You might think it’s easy enough to determine your tradeshow marketing goals. Just sell sell sell – increase your business and you’ve done the job, right? But in fact, it’s not be as cut and dried as you might think. Every show is different, and your goals may vary...
by Tim Patterson | Apr 17, 2018 | Shipping
When it comes to tradeshow shipping, you certainly have options. And, like all of the aspects of tradeshow marketing, there are many moving parts. No pun intended. For shipping, to make it easy, rely on great tips from the Freight Pros, who remind you that it all...
by Tim Patterson | Apr 16, 2018 | Podcast, sustainability, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
What makes a good sustainable exhibit? I caught up with John-Paull Davidson of Boothster out of Portland, Oregon on this week’s TradeshowGuy Monday Morning Coffee to take a look at what kind of work his company does for exhibitors who place a high value on using...
by Tim Patterson | Apr 13, 2018 | Podcast, TSGMMCPodcast
Thought I’d take a look back at all of the guests that I’ve had on TradeshowGuy Monday Morning Coffee since the turn of the year calendar in January. It’s been quite a few in three months, and I’ve enjoyed sharing these conversations with you...
by Tim Patterson | Apr 10, 2018 | Book Review, Fun, Marketing
The release date of May 1, 2018 has been set for my new book, Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Marketing. The print proof copy just came in and it looks great, and heck, I can’t even find any major errors...
by Tim Patterson | Apr 9, 2018 | Event Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
How do you get people to attend shows? And once they attend, what’s the best strategy to keep them coming? That’s the topic and TradeshowGuy Tim Patterson and Trade Show Ready’s Nick McCallion tackle in this wide-ranging interview. Plus: Tradeshow...
by Tim Patterson | Apr 6, 2018 | Event Marketing, Networking, Tradeshow marketing
Is there an inside game of tradeshow marketing success? Hey, it could be just a catch phrase designed to get you read. But let’s explore for a moment. If you’re a baseball fan, you might be familiar with the phrase “inside baseball.” It’s a term used mostly in the...
by Tim Patterson | Apr 3, 2018 | Client Relations, Networking, Tradeshow visitors
Selling anything, whether in a clothing store, a car dealer showroom, or a tradeshow, means in some sense you have to understand your buyer. You must have empathy for what they’re going through or the sale will be much more difficult. When you put yourself in the...
by Tim Patterson | Apr 2, 2018 | Case Study, Marketing, Podcast, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Briana Belden, Brand Manager of Wedderspoon Manuka Honey, joins the TradeshowGuy Monday Morning Coffee for a discussion about how they approach tradeshow marketing: preshow outreach, what happens during the show, follow up, branding and more: And this week’s ONE...
by Tim Patterson | Mar 30, 2018 | Custom exhibit, Graphics, Tradeshow Exhibit, Tradeshow Photos
When I first got into the tradeshow world around the turn of the century (!), an issue that kept coming up time and time again was the color of tradeshow graphics. There are a number of problems that come up with printing graphics with accurate color. First, since we...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.