by Tim Patterson | Feb 12, 2018 | Podcast, Tradeshow Photos, TSGMMCPodcast, Video, Vlog, YouTube
Vikram Rajan of PhoneBlogger.net tells an interesting story of working with attorneys, speaking and attending conferences, tradeshows and similar events all in the pursuit of promoting his business. A very engaging and interesting conversation. Also on today’s...
by Tim Patterson | Feb 9, 2018 | Book Review, Fun
I grew up a reader. No TV, living in the mountains far away from friends. Which means that I soaked up rock and roll records, comic books, and science fiction. In this day and age, it’s harder but not impossible to find time to read. I only wish it was more! I thought...
by Tim Patterson | Feb 5, 2018 | Podcast, TSGMMCPodcast, Video, Vlog
In the USA it’s TradeshowGuy. In Dublin, Ireland and across Europe, it’s Stephen Murtagh, known as The Exhibition Guy. We ran into each other on LinkedIn and connected a short time later for an intercontinental interview. This week’s ONE GOOD...
by Tim Patterson | Jan 31, 2018 | Custom exhibit, Event Marketing, Tradeshow Exhibit
Wait, you probably already know how to do tradeshow math, right? You add up all of the costs, hit “total” and you have a sum that tells you how much you need to spend. Could be that easy. Let’s take a look. I’m always doing math. In fact, my buddy Rich and I will...
by Tim Patterson | Jan 29, 2018 | Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos
Here in Oregon, the cannabis industry is fast-growing, which means that tradeshows promoting the industry are popping up frequently. I walked the floor of the Cannabis Collaborative Conference last week, meeting people and posting photos of participants and exhibits...
by Tim Patterson | Jan 29, 2018 | Podcast, Presentation, TSGMMCPodcast, Video, Vlog, YouTube
Anders Boulanger is a professional presenter that works the tradeshow circuit with his company The Infotainers. I’ve know Anders for years – long distance – and finally got a chance to meet in person several months ago when our paths crossed in Las...
by Tim Patterson | Jan 25, 2018 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow Photos
One of your biggest tradeshow marketing challenges is how to stand out at a tradeshow. Every other exhibitor is vying for the attention of visitors, so not only are you trying to grab the attention of the eyeballs and mind of a visitor, but every other exhibitor there...
by Tim Patterson | Jan 22, 2018 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Jim Palmer is a business building coach and marketing expert and host of the Dream Biz Coach TV and Dream Business Radio. Yet, somehow, among all of that, he found time to chat with me from his boat in Florida recently about business-building: Here’s the audio...
by Tim Patterson | Jan 18, 2018 | Event Marketing, lead generation, Promotional Products, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Drawing a tradeshow crowd is the boiled-down essence of the reason for exhibiting at a tradeshow. With hundreds or thousands of competing tradeshow exhibits, every single one of them wants to find a way to draw the biggest crowds throughout the tradeshow. Having a...
by Tim Patterson | Jan 16, 2018 | Event Marketing, Fun, Lists, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
As an exhibitor, or someone who manages an exhibit program for a company, you have oodles of details to keep track of each and every show. This often means you don’t have time to stop and ponder the very act of exhibiting at a tradeshow. But sometimes taking time to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.