by Tim Patterson | Mar 9, 2018 | Event Marketing, Tradeshow Exhibit, Tradeshow marketing
More or less a quick diary of Natural Products Expo West 2018 Day One: After some twists and turns, we finished setting up the final client booth – Dave’s Killer Bread/Alpine Valley Bread – late morning. Thanks to Stacy and her crew at Eagle...
by Tim Patterson | Mar 5, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On today’s TradeshowGuy Monday Morning Coffee, we latch on to an interview with Electric Impluse’s President, Leslie Ungar. What’s important about communication? How do we get our message through clearly in a very busy world? Also, on the Tradeshow...
by Tim Patterson | Mar 1, 2018 | Fun, Lists, Public Relations
You’ve probably run into a tradeshow super connector and didn’t even realize it at the time. Not until later, when you got to thinking about that person you talked to. The one that knows everyone, and everyone knows him or her. Billionaire Mark Cuban is known as a...
by Tim Patterson | Feb 27, 2018 | Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors
Seriously, you could compile a list of 50 tradeshow best practices and still add to the list. For the sake of brevity, let’s whittle it down to a reasonable number and see what we get. Create your marketing plan based on the specific event where you’re going to set up...
by Tim Patterson | Feb 26, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
How can you use tradeshows and conferences to jumpstart your blogging career? Eric Rosenberg tells us on the interview in today’s TradeshowGuy Monday Morning Coffee. ONE GOOD THING: Slate’s Watergate podcast: Slow...
by Tim Patterson | Feb 23, 2018 | Event Marketing, Tradeshow marketing
Natural Products Expo West has got to be the biggest natural products show in the world, amiright? Seventy-thousand or more attendees. Thirty-five hundred odd exhibitors. Thousands of new products that will appear on grocery shelves in the near future. It’s a...
by Tim Patterson | Feb 20, 2018 | Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What do ya mean, reverse engineering tradeshow success? If you ask Wikipedia, you get this: “Reverse engineering, also called back engineering, is the processes of extracting knowledge or design information from a product and reproducing it or reproducing...
by Tim Patterson | Feb 19, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On today’s TradeshowGuy Monday Morning Coffee, I wander around the slopes of Hoodoo Butte in Central Oregon, and then finally sit down with Ruth Failer, CTSM. This week’s ONE GOOD THING: Phantom Thread, starring Daniel Day-Lewis, Vicky Krieps and Lesley...
by Tim Patterson | Feb 16, 2018 | Branding, Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training
As a tradeshow manager, your job is never done. Is that a bit daunting? Not every tradeshow manager job is the same, but I would hazard a guess that many of the duties are similar from person to person. You count the number of shows your company will exhibit at during...
by Tim Patterson | Feb 13, 2018 | Custom exhibit, Tradeshow Exhibit, Tradeshow visitors
Your tradeshow exhibit may look great. It may function well. But once the show is underway, you find yourself always ducking into a storage room to grab some paperwork or literature or end up answering the same question over and over again. Or showing a demo on a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.