It’s not hard to take great tradeshow photos with a smartphone. But it’s also really easy to take some pretty bad and frankly usely photos with your smartphone. I know – I’ve taken many! So how do you take good photos at a tradeshow? Let’s go over a few tips: Hold...
Lou Bortone is one of the top video marketing masters in today’s marketing world, and it was great to be able to chat with him this week about, you guessed it – video marketing! Take a look/listen. You can find Lou’s website here. This week’s...
Maybe these should be not-so-frequently-asked tradeshow questions. Or as we like to call them: NSFAQs. Because I don’t know if these questions ever get asked. But maybe they should. What do I do when the exhibit doesn’t show up? Hmm. It comes down to having a plan B....
Well, first off, if it was my mom, I probably wouldn’t use the word ‘damn,’ but hey – there you are. My mom turns 90 (!) next June, has no interest in tradeshow marketing or tradeshow exhibits, but she has read and enjoyed my book Tradeshow Success. So maybe there’s a...
Author and business consultant Dan Paulson joins me on today’s podcast to talk about how to differentiate your company from your competition. His book, “Apples to Apples: How to Stand Out From Your Competition,” was the kickstarter for our...
Another list! Would any of these interactive things help to draw a crowd to your tradeshow booth? Create a small box with a lock. Have a bin full of keys – only one of the keys opens the box. Each person that comes by your booth can try a key or two. Once the key has...
Got together with Brad Kleiner at Flywheel/Sandler in Wilsonville, Oregon, to discuss a couple of aspects of sales, and how it can be used on the tradeshow floor. As we all know, nothing happens until a sale is made, and Brad is a great and experienced Sandler Sales...
Exhibiting at a tradeshow is a great way to show off your wares, but it’s also an excellent way to uncover things about your tradeshow competitors. Let’s take a look at a half-dozen things you can find out. Exhibit presence. Of course, the most obvious thing. You can...
One of our go-to vendors in the tradeshow world is Classic Exhibits. They’re an ambitious and creative bunch, replete with designers and fabricators that have been able to do anything we and our clients have asked. This week I sat down with VP of Business...
Have you checked out Quora? I think I heard about it a couple of years ago and may have even answered a question or two along the way. If you’re not sure what Quora , check out the Wikipedia description: “Quora is a question-and-answer site where questions...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.