by Tim Patterson | Jul 5, 2021 | Client Relations, Event Marketing, Marketing, Networking, Podcast, Tradeshow visitors, Video, Vlog, YouTube
One way to learn how tradeshows are progressing in this soon-to-come post-pandemic era is to walk the floor of a major show in Las Vegas and observe. If you can’t yet, the second-best thing is to talk to someone who did just that. And that’s what...
by Tim Patterson | Jul 4, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
Not only do exhibitors care about the environment, but they also want to have exhibits fabricated in an eco-friendly way – AND let their clientele know about their commitment to the environment. That’s why here at TradeshowGuy Exhibits, we’ve...
by Tim Patterson | Jun 29, 2021 | Branding, Promotional Products
Heading to a tradeshow later this summer or fall? Maybe early in 2022? Probably the last thing you tend to think about is swag. Promotional products. Giveaways. Whether small imprinted items such as pens, letter openers, flash drives, lip stuff (what’s that stuff...
by Tim Patterson | Jun 24, 2021 | Book Review, Fun
Yeah, it’s only June but somehow I’ve managed to get through two dozen books since we ticked over into 2021. I tend to read mostly fiction, but now and then I’ll make it through a nonfiction work that was worth the time. So let me start with one of the two nonfiction...
by Tim Patterson | Jun 21, 2021 | Event Marketing, Marketing, Podcast, Tradeshow visitors, TSGMMCPodcast, Vlog, YouTube
Even though the pandemic is supposedly waning, events, conferences and tradeshows are still dealing with how to handle crowds in a pandemic era. Here comes Crowdpass, with a unique look at the situation and how they’re looking to handle it digitally. I caught up...
by Tim Patterson | Jun 20, 2021 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Networking
Yes, tradeshows are a great place to see what’s going on with your competition. Here are a quick five things you might consider trying to find out about...
by Tim Patterson | Jun 15, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing
Inflation is kicking in, have you noticed? Have you recently tried to price a piece of plywood, for example? And no doubt you’re feeling it at the pump, too. It’s affecting the cost of tradeshow exhibits and tradeshow marketing, too. In a recent Classic Conversation –...
by Tim Patterson | Jun 11, 2021 | Booth Design, Branding, Budgeting, Client Relations, Event Marketing, lead generation, Marketing, Mobile Marketing
Tradeshows are a great place to bring in more sales. But to bring in sales and grow your company, tradeshows are also a perfect place for setting secondary and tertiary goals. Here are some you might want to...
by Tim Patterson | Jun 7, 2021 | Event Marketing, Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On this week’s TradeshowGuy Monday Morning Coffee (now published bi-weekly!), Kenji Haroutunian of the Big Gear Show joins me to chat about the outdoors world, the tradeshow world and much more. Great to reconnect with Kenji: tim-patterson · TradeshowGuy Monday...
by Tim Patterson | Jun 6, 2021 | Booth Design, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
Here at TradeshowGuy Exhibits, we’ve worked with Classic Exhibits in Portland as our main fabricator for many years and they continually impress us with their skill and creativity. Last year at the beginning of the pandemic lockdown, they posted a thorough look...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.