by Tim Patterson | Jun 1, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, lead generation, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
Tradeshow exhibitors know how easy it is to let costs run wild. Here are a half dozen ways to add to your exhibit and booth space without going broke doing...
by Tim Patterson | May 26, 2021 | Booth Design, Branding, Case Study, Event Marketing, Marketing, Tradeshow marketing
In all the years I’ve been attending Natural Products Expo West (and Expo East a few times), one of the things that I see time and time again is the number of small unknown brands looking to get a toehold in the crowded natural foods industry, and then to see them a...
by Tim Patterson | May 24, 2021 | Client Relations, Podcast, Public Relations, TSGMMCPodcast, Video, Vlog, YouTube
Shep Hyken’s new book, “I’ll Be Back,” is still months away, but it’s not to early to talk about it, or to catch up with him on how he and his team managed their way through the pandemic. Shep always has a lot to say, and it’s good:...
by Tim Patterson | May 21, 2021 | Booth Design, Branding, Contests, Event Marketing, lead generation, Logistics, Marketing, Pre-show marketing, Social Media
Yes, you got a lousy location. What to do to prevent poor traffic and lack of leads by the end of the show? Here are a handful of things you can do to bring people to your...
by Tim Patterson | May 18, 2021 | Booth Design, Client Relations, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
When you step up to a larger island booth and get away from the shorter inline configurations, your options for a private or semi-secluded conference or meeting area increase dramatically. You can go all the way from a private, enclosed space with opaque walls to more...
by Tim Patterson | May 10, 2021 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
We had Dan on the show several years ago, but he’s up to some new stuff, like a podcast and a book in the works. Thought it would be a good time to catch up with him for a conversation: tim-patterson · TradeshowGuy Monday Morning Coffee, May 10, 2021: Dan...
by Tim Patterson | May 5, 2021 | Booth Design, Branding, Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing
If you don’t know where you’re going, any road will take you there. Famous words, no doubt, and they certainly apply to any marketing endeavor you’re undertaking. If your goal is to simply appear at a tradeshow, you don’t have much of a roadmap. It might look...
by Tim Patterson | Apr 30, 2021 | lead generation, Post-Show Follow Up, Sales, Tradeshow marketing, Tradeshow staff training, Video, YouTube
With nearly four out of five leads generated at tradeshows not adequately followed up on, maybe it’s time to get back to basics. Here are 7 things to make sure you do. Watch...
by Tim Patterson | Apr 28, 2021 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
Do you set up the exact same booth every year with no changes? Or do you find that you have to make minor or even significant changes from year to year because your needs change or some piece of your exhibit doesn’t function the way you thought it would? Many...
by Tim Patterson | Apr 24, 2021 | Branding, Tradeshow staff training
Your tradeshow booth staff is critical to your overall success. Here are a handful of things to look at when it comes to your staff: Visit our main site at...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.