by Tim Patterson | Jul 4, 2017 | Fun
Here on the USA’s Fourth of July Independence Day, let’s let freedom ring and celebrate in the tradeshow world. No matter your political, economic or social stripes, I have no doubt you could make the case that our freedoms are under fire from many directions. But in...
by Tim Patterson | Jul 3, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
A review and commentary on IFT 2017, the International Food Technologists show in Las Vegas in late June. Also, what to do and what NOT to do in a tradeshow booth, as seen at IFT! And, one good thing! This week’s ONE GOOD THING: Al Franken’s “Giant...
by Tim Patterson | Jun 29, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Photos, Virtual Tradeshow
I had the pleasure to attend the International Food Technologists 2017 show in Las Vegas this week, thanks to our client Meduri Farms, who set up their 20×20 custom island booth for the second time. In walking the floor, I ran across a lot of fun exhibits that...
by Tim Patterson | Jun 26, 2017 | Podcast, Post-Show Follow Up, TSGMMCPodcast, Video, Vlog, YouTube
I’m in Las Vegas for the IFT 2017 show (that’s the International Food Technologists), and I spend a few minutes discussing how I approach walking the floor of the show. Also, a quick look at the Beatles Cirque du Soleil show. ONE GOOD THING: The Beatles...
by Tim Patterson | Jun 22, 2017 | Event Marketing, lead generation, Marketing, Tradeshow marketing
When I was a kid, my basketball coach used to tell me to follow through on shooting free throws and making basic passes. When I started playing golf, the instructor told me to be sure to follow through on my swing. Frankly, I wasn’t impressed. My instinct was to...
by Tim Patterson | Jun 19, 2017 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I take a look at blogging: what it takes, why to do it, how it works, what kinds of content you can use, and a little commentary on how it’s worked for me at...
by Tim Patterson | Jun 16, 2017 | Blog, Fun, Infographic, Lists
When’s the last time you searched for #tradeshow tweets on Twitter? Let’s have a little fun and see what people are tweeting about: The power of socializing at a tradeshow: “Don’t underestimate the power of socializing.” https://t.co/cFgmAVijhU...
by Tim Patterson | Jun 12, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
TradeshowGuy Tim Patterson discusses the philosophy and application of continuing education for person and professional reasons. What does it take to be a lifelong learner? Take a look: Mentioned in the show: Peter Shankman’s Shankminds. And if you want to wish...
by Tim Patterson | Jun 9, 2017 | Uncategorized
When it comes to assembling a list of what it takes to be a tradeshow road warrior, there’s nothing like tripping around the web to see what other people say, right? I travel a handful of times a year for work, and maybe a time or two for pleasure, but the real...
by Tim Patterson | Jun 6, 2017 | Branding, lead generation, Tradeshow staff training
Well, actually, you can probably narrow it down to the one most important reason to exhibit at a tradeshow: to build your business! To grow! To see your bottom line increase! Sure, but in a sense, pretty much any good reason you can think of to exhibit has a chance to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.