You want a successful tradeshow exhibit design and fabrication process, naturally. A number of factors come into play in the process, including (but not limited to) the timeline. When do you start the process? It depends upon your current status: do you already have a...
Our good buddies over at Bartizan Connects have released a neat little e-book that is designed to help you leverage your Facebook page in conjunction with your appearance at a tradeshow. The White Paper looks at the following: Best Tools on Facebook Most Frequent Face...
As part of the promotion of my new book Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level, I assembled 14 videos. Each short video focused on a specific step as detailed in the book. If you hang out on Twitter or LinkedIn and follow...
This week is the launch of my new book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’m doing a lot of the normal launch things an author would do: sending copies to industry media and bloggers, along with...
Questions are powerful. Asking the right questions in the right situation can open doors to more business, to gathering critical information and to getting someone interested in your product or service. At a tradeshow, questions are your superpower. It’s a busy,...
This is a guest post by Valerie McSween. Your company has invested substantial capital to purchase an exhibit, you’ve spent thousands of dollars to secure floor space at an upcoming tradeshow and your marketing team developed a thorough marketing campaign to make the...
By definition, a marketing plan details your current approach to spreading the word to the marketplace about your products or services. A tradeshow marketing plan is designed to coordinate your overall marketing plan with the various tradeshow appearances you have...
There are a hundred reasons to exhibit at a tradeshow, and one of the best is to see what your competitors are doing. Everything they have for public consumption is on display and it’s a great thing! Play spy and learn what you can from their appearance. Not only are...
If you weren’t able to join us last week for the Handshake.com webinar, here’s a replay. Lots of good things in here, as I covered everything from booth design and function to graphics, pre-show marketing, staff training, lead generation and follow up and...
One of our newest clients, SoYoung from Toronto, Ontario, Canada, unveiled their new custom 10×10 booth to the public earlier this month at Natural Products Expo East in Baltimore, MD to great reviews. “The show has been hopping and the booth is...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
![Mastering Trade Shows in 10 Easy Steps [Webinar Replay]](https://www.tradeshowguyblog.com/wp-content/uploads/2015/09/Mastering-tradeshows-10-steps-screenshot.png)
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.