by Tim Patterson | Oct 6, 2020 | Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Virtual Event
The use of virtual tradeshow exhibits may not be exploding, although my sense is that it is increasing. Some big tradeshows have gone completely virtual for the next year or so, maybe longer, depending on the depth and breadth of the COVID-19 pandemic. Which leaves...
by Tim Patterson | Sep 24, 2020 | Booth Design, Branding, Client Relations, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much better and more successful tradeshow exhibiting...
by Tim Patterson | Sep 21, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I’ve had Kevin Carty of Classic Exhibits on a handful of times this year for various discussions related to dealing with the COVID Pandemic, how they’re dealing with it and more. But this week I wanted to catch up with Kevin to learn more about virtual...
by Tim Patterson | Sep 17, 2020 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow visitors, Video, YouTube
The simple act of being aware of what’s going on can transform an average exhibiting experience into a successful one. Here’s a quick video on what you things you might want to be more aware of next time you’re exhibiting....
by Tim Patterson | Sep 3, 2020 | Branding, Budgeting, Event Marketing, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
After viewing Exhibitor Magazine’s latest survey data last week from the exhibitor and supply side of the tradeshow world, it got me to thinking about what exhibitors should do now. Here’s a short video: Check out Exhibitor Magazine online here, and view...
by Tim Patterson | Sep 2, 2020 | Booth Design, Branding, Custom exhibit
It’s not a stretch to see how tradeshow exhibit manufacturers can use the same exhibit building blocks and, with a little creativity, create much-needed physical barriers, office dividers, safety shields and more. We’ve been fortunate over the years here...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.