by Tim Patterson | Aug 8, 2019 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Video, YouTube
One of the easiest ways to identify possible exhibits is to browse our Exhibit Design Search (go to TradeshowBuy.com) and add them to ‘My Gallery’ and then share that unique link with your colleagues. Here’s how it...
by Tim Patterson | Jul 31, 2019 | Booth Design, Custom tradeshow booth, Tradeshow Exhibit
When I first got into the tradeshow industry back in ’02, table top exhibits were pretty cheap and boring. They were often small suitcase affairs that could be easily transported by one person and set up in just a couple of minutes. You’d fold it out, set it on a...
by Tim Patterson | Jul 29, 2019 | Booth Design, Custom exhibit, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
3D Exhibit Designer and Graphic Designer Jack Hale sits down to discuss the ins and outs of tradeshow exhibit design and graphic design on this week’s edition of TradeshowGuy Monday Morning Coffee. Take a look: Check out Jack’s work and website at JB Hale...
by Tim Patterson | Jul 16, 2019 | Budgeting, Client Relations, Custom exhibit, Marketing, Public Relations, Tradeshow Exhibit
Yes, we know that your tradeshow exhibit tells a story. Often, a great exhibit design will capture the brand so accurately that the design is often all that is needed. But frankly, that’s the exception more than the rule. But even without an iconic design that...
by Tim Patterson | Jun 20, 2019 | Booth Design, Contests, Custom tradeshow booth, Fun, lead generation, Mobile Marketing, Social Media, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Wear colorful branded clothing. Whether it’s a staff of two or three, or twenty, having colorful branded clothing will immediately let visitors know who’s working the booth and who’s a guest. Bright colors attract, so put your logo on the front and an enticing message...
by Tim Patterson | Jun 10, 2019 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow visitors
What is tension in a business sense, or to be more precise, in a marketing sense? Briefly, it’s the concept of conflict. It’s the process of creating a situation where a visitor can’t immediately reconcile one concept with another. Think Coke vs. Pepsi. Nike vs....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.