by Tim Patterson | Jan 18, 2018 | Event Marketing, lead generation, Promotional Products, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Drawing a tradeshow crowd is the boiled-down essence of the reason for exhibiting at a tradeshow. With hundreds or thousands of competing tradeshow exhibits, every single one of them wants to find a way to draw the biggest crowds throughout the tradeshow. Having a...
by Tim Patterson | Jan 16, 2018 | Event Marketing, Fun, Lists, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
As an exhibitor, or someone who manages an exhibit program for a company, you have oodles of details to keep track of each and every show. This often means you don’t have time to stop and ponder the very act of exhibiting at a tradeshow. But sometimes taking time to...
by Tim Patterson | Jan 15, 2018 | Book Review, Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
Author, keynote speaker and event expert Steve Miller joins TradeshowGuy Tim Patterson to talk about his new book “Uncopyable,” and to discuss the event industry. This week’s ONE GOOD THING: the movie Darkest Hour starring Gary Oldman as Winston...
by Tim Patterson | Jan 9, 2018 | Marketing, Tradeshow staff training, Tradeshow visitors
A tradeshow floor sales call is something a little different than a typical sales call. Okay, it’s a lot different. Let’s compare. With a typical call, whether in person or on the phone, a sales person will research the prospect, sometimes to the point of reviewing...
by Tim Patterson | Jan 8, 2018 | Book Review, Podcast, Tradeshow marketing, TSGMMCPodcast, Vlog, YouTube
Welcome to a new year – so glad you found us online! This week’s interview on the TradeshowGuy Monday Morning Coffee features the author of a new book called “Flying Cars, Zombie Dogs and Robot Overlords.” Charles Pappas, a senior writer at...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.