by Tim Patterson | Jan 31, 2018 | Custom exhibit, Event Marketing, Tradeshow Exhibit
Wait, you probably already know how to do tradeshow math, right? You add up all of the costs, hit “total” and you have a sum that tells you how much you need to spend. Could be that easy. Let’s take a look. I’m always doing math. In fact, my buddy Rich and I will...
by Tim Patterson | Jan 29, 2018 | Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos
Here in Oregon, the cannabis industry is fast-growing, which means that tradeshows promoting the industry are popping up frequently. I walked the floor of the Cannabis Collaborative Conference last week, meeting people and posting photos of participants and exhibits...
by Tim Patterson | Jan 29, 2018 | Podcast, Presentation, TSGMMCPodcast, Video, Vlog, YouTube
Anders Boulanger is a professional presenter that works the tradeshow circuit with his company The Infotainers. I’ve know Anders for years – long distance – and finally got a chance to meet in person several months ago when our paths crossed in Las...
by Tim Patterson | Jan 25, 2018 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow Photos
One of your biggest tradeshow marketing challenges is how to stand out at a tradeshow. Every other exhibitor is vying for the attention of visitors, so not only are you trying to grab the attention of the eyeballs and mind of a visitor, but every other exhibitor there...
by Tim Patterson | Jan 22, 2018 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Jim Palmer is a business building coach and marketing expert and host of the Dream Biz Coach TV and Dream Business Radio. Yet, somehow, among all of that, he found time to chat with me from his boat in Florida recently about business-building: Here’s the audio...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.