by Tim Patterson | Feb 14, 2019 | Branding, Client Relations, Contests, Marketing, Newsletter
You may think the difference between a competitor and a collaborator is easy. Pretty cut and dried. But is it? In tradeshows you can meet all sorts of other companies. As an exhibitor, you can probably identify the direct competitors pretty easily. They’re selling...
by Tim Patterson | Dec 11, 2018 | Booth Design, Branding, Budgeting, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Most companies we work with at TradeshowGuy Exhibits work with one exhibit house for several years, and the urge to change doesn’t come around much. Maybe you’ve been comfortable or years, but something changes. Could be minor, could be major. But it does happen....
by Tim Patterson | Nov 29, 2018 | Booth Design, Branding, Custom exhibit, Tradeshow staff training, Tradeshow visitors
When people walk by your booth, they make a subconscious (or unconscious) choice on whether or not to stop and visit. In an instant, that choice is made. Much of what they base that choice in never really registers as a solid thought, but the choice is made...
by Tim Patterson | Nov 26, 2018 | Branding, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What’s one of the best ways to represent yourself to someone who can’t see you in person? Show them a photograph! Not just any photograph, though. Make it professional photograph, taken by someone who know how to bring out the best “you” there...
by Tim Patterson | Nov 15, 2018 | Branding, Event Marketing, lead generation, Marketing, Networking
As in any discipline, we can all end up very focused on just a few aspects of the overall skills needed to be a well-rounded and talented worked. For instance, in baseball, a pinch-hitter is great at hitting a pitch but may not be that great at fielding or running. In...
by Tim Patterson | Oct 4, 2018 | Branding, lead generation, Tradeshow Exhibit, Tradeshow visitors
It almost seems dumb to suggest that you should be proactive in your tradeshow booth, but with the number of relaxed and frankly lazy exhibitors I’ve seen over the years, it’s not so dumb. I’ve seen exhibitors standing behind a table in their booth on the phone,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.