by Tim Patterson | Oct 10, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow visitors
Wait a minute, how do you mean “mean”? As in average? As in angry? Nope, as in “very skillful or effective” in a more informal sense: “she’s a mean bowler!” But when it comes to having a clean and mean booth at a tradeshow, how might that work? Let’s explore. Skillful...
by Tim Patterson | Sep 3, 2019 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Let’s say your company is looking ahead about six months to a show in March and you’re considering a new custom exhibit for the show. If the show is in the early part of March, you have less than six months before seeing the new exhibit leave the loading docks. So...
by Tim Patterson | Aug 22, 2019 | Branding, Budgeting, Graphics, Marketing, Promotional Products
This is a guest article by Lee Becknell of Pinnacle Promotions. Trade shows take a great deal of forethought and planning, but your business will reap substantial rewards from participating in these types of events. Maybe your business is relatively small and you’re...
by Tim Patterson | Aug 14, 2019 | Branding, Graphics, Tradeshow Exhibit
You might think that designing graphics for a tradeshow exhibit is hardly any different from designing graphics for a brochure or a website. But you’d be wrong. There are a number of differences, and an experienced tradeshow graphic designer is an invaluable asset if...
by Tim Patterson | Jul 23, 2019 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Presentation
You have literally a few seconds to catch a tradeshow attendee’s attention. You’ve been there: walking the show floor, heading across the hall. You see someone you know; you get distracted, you spill your coffee on your pants. There’s always something that keeps you...
by Tim Patterson | Jul 18, 2019 | Branding, Fun, Marketing, Presentation
Yes, I love oldies. Spent a lot of time on the radio at an oldies station playing them and shouting over the top of the intro, which was basically required for Oldies radio. Which great oldies of the Sixties might we apply to tradeshow marketing here in the ‘teens of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.