by Tim Patterson | May 16, 2019 | Branding, Custom exhibit, lead generation, Marketing, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
If you do a Google search for “showing up,” you get all sorts of links and suggestions as to what it means. Showing up for a performance, showing up for important events in your life for your friends and family, showing up at work by giving it your attention and...
by Tim Patterson | Mar 27, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, sustainability, Tradeshow Exhibit
When you ring up your custom exhibit house and order a new custom tradeshow exhibit, do you ever consider your company’s sustainability initiative? Of course, there are a lot of things that can go into a company-wide sustainability initiative, such as having it as...
by Tim Patterson | Mar 21, 2019 | Booth Design, Branding, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
Naturally, your eyes will be on several different things when you are walking the tradeshow floor. And your agenda will be different as an attendee vs. an exhibitor. But if you keep your eyes open, you can spot a lot of cool and interesting things on the tradeshow...
by Tim Patterson | Mar 11, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
The exhibit halls at the Natural Products Expo West closed Saturday at 4 pm. By then, exhibitors were handing our their remaining samples, packing up things they could and getting ready to grab flights home. The last day of a big show like this one is always a bit...
by Tim Patterson | Feb 25, 2019 | Branding, Event Marketing, Marketing, Mobile Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
There are a lot of basics to marketing, and we all often think we’re doing everything we should. Then we hear someone like Ronnie Noize spelling out some simple steps and we think “hmmm…might have missed something!” Ronnie Noize of DIY...
by Tim Patterson | Feb 19, 2019 | Booth Design, Branding, Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training
When it comes to tradeshow exhibiting, is it wrong thing to think, “Well, there’s always next time!”? Maybe your most recent tradeshow didn’t go as well as it could have. You didn’t meet all the people you had hoped to and didn’t bring home as many leads as you were...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.