by Tim Patterson | Jan 13, 2017 | Budgeting, Custom exhibit, lead generation, Logistics, Marketing
Yes, it’s upon us – 2017 – have you planned your new year tradeshow schedule? Chances are you’re at least planning a few months into the new year, but have you detailed out the entire year? Tradeshow planning, as any tradeshow coordinator will tell you, is the key to...
by Tim Patterson | Dec 27, 2016 | Event Marketing, Marketing, Networking, Presentation, Tradeshow visitors
You can benefit from tradeshows without exhibiting – it just takes a little planning. For example, the simple fact of tradeshows means that there is an assemblage of buyers, managers, clients and prospects all at the same time. Consider scheduling an informal meeting...
by Tim Patterson | Dec 14, 2016 | Graphics, Guest Post, Marketing, Tradeshow marketing, Video, YouTube
In our webinar How Fabric Graphics Changed the Tradeshow World, Dave Brown of Optima Graphics and I discussed myriad topics regarding tradeshow graphics. We looked at new trends in materials, print capabilities and color. We went over advancements in UV printing,...
by Tim Patterson | Dec 1, 2016 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Of course you’re busy at the tradeshow, but make time to check out your competitors’ tradeshow booths. You’ll learn useful stuff! Here are ten things to look for: New products or services. What are they launching, what is there that wasn’t last year?...
by Tim Patterson | Nov 28, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
There are three phases to getting people to talk about your tradeshow exhibit. First, you’d love to get them talking about it before the show. Second, you want them talking about the exhibit during the show. And finally, you want to make it memorable enough so that...
by Tim Patterson | Nov 16, 2016 | Booth Design, Branding, Contests, Event Marketing, lead generation, Lists, Marketing, Post-Show Follow Up, Tradeshow marketing, Tradeshow presenting
Secrets to tradeshow success? There’s no secret! It’s all out in the open. Actually, it’s all lurking online somewhere. Just for fun, I plugged the search term “tradeshow success secrets” into the Google to see what I came up with. Everyone seemed to want to chime in:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.