by Tim Patterson | Oct 10, 2014 | Presentation, Uncategorized, Video, YouTube
Got a chance to hangout on Google with Ken Newman of Magnet Productions and Andy Saks of Spark Presentation and discuss what it means to be a professional tradeshow presenter. Lots of fun, and yes – I did learn a bunch!
by Tim Patterson | Jun 20, 2014 | Graphics, Marketing, Presentation, Public Relations, Tradeshow marketing
After perusing an array of statistics from CEIR, Exhibit Surveys and others, I thought it might be fun to grab a handful of them and stick them in a cool infographic. Here’s what I came up with: Download the PDF here: Tradeshow Marketing
by Tim Patterson | Aug 13, 2013 | Presentation, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Are you going to a tradeshow simply to sell products? Right! Of course you are! But seriously, there’s more to a tradeshow than just selling. Among other things, there’s no doubt that you’re there to build brand equity and credibility. From a practical standpoint,...
by Tim Patterson | Jan 5, 2011 | Event Marketing, Presentation, Promotional Products, Tradeshow marketing
After walking the floor of many a chaotic tradeshow, I’m always interested (and somewhat amused) by what catches my eye. And what doesn’t. So what works to bring ’em in? What is like honey to the fly? Here, in no particular order, are several things...
by Tim Patterson | Dec 4, 2010 | Facebook, Podcast, Presentation, SlideShare, Social Media, Twitter, YouTube
Due to popular demand (okay, I had a couple of people ask if these items would be available and for some unknown reason I’m able to accommodate them), here are the slides and the slightly edited live audio recording of the recent presentation I made on social...
by Tim Patterson | Nov 15, 2010 | Book Review, Presentation
In my preparation for speaking at the Exhibit Designers and Producers Association annual conference in Jacksonville, Florida in a few weeks, I’ve been digging deeper and deeper into social media and how it can be used in coordination with event marketing. First...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.