Yeah, everyone is tweeting or posting social media from tradeshows. But is there any plan behind those posts? Here are 7 great ways to make sure you’ve got cohesiveness to your social media outreach at shows.
I had heard of the group Women in Exhibition, bur frankly admit that that’s about all I knew: that it existed. So I caught up with Katina Rigall Zipay, Creative Director at Classic Exhibits, and someone’s who’s been intimately involved in Women in Exhibition for years. We had a fun conversation and I learned a lot. No doubt you will, too:
Women in Exhibition has a LinkedIn group you can find here.
And check out the Women in Exhibition Virtual Experience here.
This week’s ONE GOOD THING: Carl Hiaasen’s “Squeeze Me.”
Here at TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the top handful of exhibit manufacturers in the country, for over a decade. When the pandemic set it, it didn’t take long for them to do their best to adjust to the new reality. One of the things that Classic Exhibits implemented last year was a monthly conversation with distributors. On this week’s TradeshowGuy Monday Morning Coffee, I sat down with two of the moderators of the Classic Conversations, Tom Beard and Harold Mintz, to learn more about how those came about:
Advice. We all get it, and we all receive it. Sometimes it’s unsolicited, sometimes it’s valuable. It’s just a part of life. In this week’s TradeshowGuy Monday Morning Coffee I share a little of the advice I’ve received over the years:
This week’s ONE GOOD THING: Daniel Pyne’s “Water Memory,” a thriller novel I just completed this week.
A sit-down with Jamie Young of Uptown Screen Printing where we delve into ways to plan goal-setting for tradeshow marketing, and how to find a good promotional product that resonates. Hope you enjoy this week’s TradeshowGuy Monday Morning Coffee:
Find Jamie at Uptown Screen Printing.
Jamie got connected with me through Kathleen Gage. Here’s Kathleen’s appearance on this show.
This week’s ONE GOOD THING: Valentine’s Day is this Sunday!
We all love having great clients. But what does it take to BE a great client? here are a half dozen things to consider:
Every tradeshow visitor is looking for something. And a majority of those visitors are decision makers at their company or can influence buying decisions. Make sure you’re giving them what they want:
Have you ever been in a state of flow and known it? What exactly is flow? it’s been written about for decades. I thought I should dissect it a bit in this week’s episode of TradeshowGuy Monday Morning Coffee:
Notes: How to Experience Flow from VeryWellMind.com.
Flow, by Mihaly Csikszentmihalyi.
This week’s ONE GOOD THING: The Smashing Pumpkins – Mellon Collie and the Infinite Sadness:
Tablets can be used in a large variety of ways in your tradeshow booth. Here are just a few. Maybe you can think of more!
What’s in a book? In many cases, the right book can take you to another world, to help you momentarily escape this world. In the world of business, a good book can open up your mind to other possibilities and show you things that you might not have even considered before. This week’s TradeshowGuy Monday Morning Coffee examines a half dozen books from my personal library that I’ve found more than just useful.
Books mentioned in this week’s vlog/podcast:
- Getting Things Done: David Allen
- Guerrilla Tradeshow Selling: Jay Conrad Levinson, Mark S A Smith, Orvel Ray Wilson
- The New Rules of PR and Marketing: David Meerman Scott
- Can We Do That?: Peter Shankman
- This is Marketing: Seth Godin
- Thinkertoys: Michael Michalko
This week’s ONE GOOD THING: