Sure, you can mess up in a lot of ways with your tradeshow marketing. There are so many moving parts to the process. But follow these seven ways and you’ll really come away with a bad experience.
One of the ongoing challenges I find with exhibitors is working with show services. There seems to be some sort of mystery about what they do and don’t do, how much they charge, how to save money on it, and much more. I caught up with Jeff Quade, EVP of Exhibitions at GES to talk about all of these topics and more. We started with the news that shows are moving back into Las Vegas.
Find GES here.
Over the last week I’ve been pondering the differences between having very specialized knowledge or training, such as being a commercial jet pilot or brain surgeon, versus having more generalized knowledge, such as knowing how to use MS Word, or posting things online. I got to the point where I decided that I’d ruminate on it for awhile for this week’s vlog-slash-podcast:
Tradeshows are hectic and chaotic and it’s easy to forget things when you’re in the midst of the maelstrom. Here’s a quick video on ten things that might be easy to forget:
Last April I had Rama Beerfas of Lev Promotions on the show to talk about how the pandemic had affected her world. Thought it was time to check in again and see what has changed in the meantime. Yes, at least some things have changed, including the challenges of promotional product vendors to bring items in from across the sea. Check it out:
We’re overwhelmed with choices on a daily basis. How many decisions do we make, on average, in a single day? The answer may surprise you! On this week’s TradeshowGuy Monday Morning Coffee, I take a look at the decision-making process on choices large and small:
Check out the Seth Godin podcast I mentioned on Modern Choice Theory at Akimbo.link.
This week’s ONE GOOD THING: Audio-Technica AT202USB microphone.
Yeah, everyone is tweeting or posting social media from tradeshows. But is there any plan behind those posts? Here are 7 great ways to make sure you’ve got cohesiveness to your social media outreach at shows.
I had heard of the group Women in Exhibition, bur frankly admit that that’s about all I knew: that it existed. So I caught up with Katina Rigall Zipay, Creative Director at Classic Exhibits, and someone’s who’s been intimately involved in Women in Exhibition for years. We had a fun conversation and I learned a lot. No doubt you will, too:
Women in Exhibition has a LinkedIn group you can find here.
And check out the Women in Exhibition Virtual Experience here.
This week’s ONE GOOD THING: Carl Hiaasen’s “Squeeze Me.”
Here at TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the top handful of exhibit manufacturers in the country, for over a decade. When the pandemic set it, it didn’t take long for them to do their best to adjust to the new reality. One of the things that Classic Exhibits implemented last year was a monthly conversation with distributors. On this week’s TradeshowGuy Monday Morning Coffee, I sat down with two of the moderators of the Classic Conversations, Tom Beard and Harold Mintz, to learn more about how those came about:
Advice. We all get it, and we all receive it. Sometimes it’s unsolicited, sometimes it’s valuable. It’s just a part of life. In this week’s TradeshowGuy Monday Morning Coffee I share a little of the advice I’ve received over the years:
This week’s ONE GOOD THING: Daniel Pyne’s “Water Memory,” a thriller novel I just completed this week.