Tradeshows are hectic and chaotic and it’s easy to forget things when you’re in the midst of the maelstrom. Here’s a quick video on ten things that might be easy to forget:
Last April I had Rama Beerfas of Lev Promotions on the show to talk about how the pandemic had affected her world. Thought it was time to check in again and see what has changed in the meantime. Yes, at least some things have changed, including the challenges of promotional product vendors to bring items in from across the sea. Check it out:
We’re overwhelmed with choices on a daily basis. How many decisions do we make, on average, in a single day? The answer may surprise you! On this week’s TradeshowGuy Monday Morning Coffee, I take a look at the decision-making process on choices large and small:
Check out the Seth Godin podcast I mentioned on Modern Choice Theory at Akimbo.link.
This week’s ONE GOOD THING: Audio-Technica AT202USB microphone.
Yeah, everyone is tweeting or posting social media from tradeshows. But is there any plan behind those posts? Here are 7 great ways to make sure you’ve got cohesiveness to your social media outreach at shows.
I had heard of the group Women in Exhibition, bur frankly admit that that’s about all I knew: that it existed. So I caught up with Katina Rigall Zipay, Creative Director at Classic Exhibits, and someone’s who’s been intimately involved in Women in Exhibition for years. We had a fun conversation and I learned a lot. No doubt you will, too:
Women in Exhibition has a LinkedIn group you can find here.
And check out the Women in Exhibition Virtual Experience here.
This week’s ONE GOOD THING: Carl Hiaasen’s “Squeeze Me.”
Here at TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the top handful of exhibit manufacturers in the country, for over a decade. When the pandemic set it, it didn’t take long for them to do their best to adjust to the new reality. One of the things that Classic Exhibits implemented last year was a monthly conversation with distributors. On this week’s TradeshowGuy Monday Morning Coffee, I sat down with two of the moderators of the Classic Conversations, Tom Beard and Harold Mintz, to learn more about how those came about:
Advice. We all get it, and we all receive it. Sometimes it’s unsolicited, sometimes it’s valuable. It’s just a part of life. In this week’s TradeshowGuy Monday Morning Coffee I share a little of the advice I’ve received over the years:
This week’s ONE GOOD THING: Daniel Pyne’s “Water Memory,” a thriller novel I just completed this week.
A sit-down with Jamie Young of Uptown Screen Printing where we delve into ways to plan goal-setting for tradeshow marketing, and how to find a good promotional product that resonates. Hope you enjoy this week’s TradeshowGuy Monday Morning Coffee:
Find Jamie at Uptown Screen Printing.
Jamie got connected with me through Kathleen Gage. Here’s Kathleen’s appearance on this show.
This week’s ONE GOOD THING: Valentine’s Day is this Sunday!
We all love having great clients. But what does it take to BE a great client? here are a half dozen things to consider:
Every tradeshow visitor is looking for something. And a majority of those visitors are decision makers at their company or can influence buying decisions. Make sure you’re giving them what they want: