Let’s break it down into a handful of easy steps. It starts with gathering the right information at the tradeshow and then making a seamless handoff of all of that information:
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give keynotes. And so on. I recently caught up with Sandy Hammer, co-founder of AllSeated, which has recently launched virtual event software that looks, well, impressive. She and I sat down to talk about it, and to give her a chance to show us a little bit about how it works:
Bill Stainton was a guest on this show three years ago, and I wanted to catch up with him to see how he is doing in the midst of the crazy times. We ended up talking about an article from Entrepreneur he had flagged in his latest newsletter that looked at five trends in innovation and how leaders can use them in 2021. It was a lively discussion:
Find Bill Stainton here.
ONE GOOD THING: Ducks win Pac-12 football championship.
Once you return from a tradeshow, it’s easy to want to kick up your feet and relax. After all, you’ve been working hard for months to make the show the best it can be. But before you take a break, do these seven things:
It’s been a couple of years since I checked in with author, keynote speaker and consultant Peter Shankman, and I was delighted when he said he would be glad to speak with me. I was curious how his business was going, how he was working with clients on how to move into 2021, and of course I was curious to learn how New York City was doing. An eye-opening and salty interview:
This week’s ONE GOOD THING: “Memories in the Drift,” a novel by Melissa Payne.
A little of everything in this week’s quick vlog: a chance for you to vote on the three finalists for a musical theme; a glance at John Lennon and Roy Orbison; another glance at the Pearl Harbor attack. Jump in:
Our online exhibit-finder, Exhibit Design Search, would be hard-pressed to get much better. It’s chock-full of 1000s of exhibits, rental furniture, accessories, helpful article, photos and much more.
Yet it keeps improving. Over the last few months a few new things have made their way onto the site at TradeshowBuy.com, including virtual exhibits, interactive exhibits, protective shields and more. Take a look:
When it comes to being a tradeshow marketing manager, a lot of different skills come into play. Let’s take a look:
This week’s short video looks at a handful of ways that small companies can help themselves when compared to larger competitors:
What does it take to get 300 leads over a 3 day show? Game it out in this short video.