After all of the drama that unfolded over the past three weeks, in my investigation (the meeting with the Russian spy, Mel and Kevin going toe-to-toe, etc.), here are the final results.
Mel White shows us around the booth at Exhibitor 2012:
httpv://www.youtube.com/watch?v=vg28g_3WmUM&feature=youtu.be
Yup, I made one final visit this week to Classic Exhibits to find out the Real Story – the Actual Scoop – when it comes to what their upcoming booth at Exhibitor 2012 in Vegas will be.
Check it out.
httpv://www.youtube.com/watch?v=zfHA0n467HU
Yes, I take the office to the slopes on occasion. It’s one of the ways I find balance:
httpv://youtu.be/i8l3eiYm-TA
Of course it’s absurd to call any set of five videos ‘the Top 5’ but it’s fun to create lists, anyway. For the past week I’ve been reviewing videos of 2011 to see which ones floated to the top. There are a lot of social media videos (of course), but these are the five that grabbed my attention.
Enjoy!
This video captured the zeitgeist of the various social media stats floating around and presented them in a compelling way:
httpv://www.youtube.com/watch?v=fpMZbT1tx2o
Social media is changing the world, and giving voice and freedom to a generation that won’t sit still while the current leaders try and keep the status quo. Here’s an interview from Dubai-based News Group International on how social media affected some of the uprisings in the Middle East:
Watch the video here. (7:40)
What happens to all those thousands of pieces of content you’ve created after you die? Adam Ostrow examines the life of your tweets and status updates post-death.
Adam Ostrow on the Final Post (5:33)
A pair of leading social media experts discuss what’s next in this video. (12:22)
As part of my creation of an upcoming social media event marketing training site, I’m putting together a number of videos on how to use various social media platforms. Watch for the site to launch in early 2012. In the meantime, here’s one of those videos – this is a review of the types of LinkedIn accounts – which one is right for you?
httpv://www.youtube.com/watch?v=WWONt4gFPBk&feature=youtu.be
Find me on LinkedIn here – and feel free to send me an invite to connect!
It can’t be the easiest thing to post video from a tradeshow floor, there amongst the chaos and cacophony of exhibitors and attendees.
However, if you make a plan to get some video out during the show, you’ll surely benefit from it!
So to make a plan, make sure you have the pieces you’ll need:
Once you have the first four items – the technical ability to shoot, edit and upload video – your next step is to create the shortlist of types of videos you’d like to shoot.
Some of those that you might consider include:
Once you create the list, you are ready for the show. To implement your plan, put someone in charge. Create a schedule, which may include dates and times for product demos, guests, etc. If you can schedule testimonials with your raving clients, do so. Other testimonials may just grow out of random visits from clients or customers. Look for opportunities to put them in front of the camera. If you have room in your booth, leave the camera up on a tripod and ask if they have a few minutes to discuss your product and how it works for them.
If you can follow this type of shooting schedule and compile several raw videos during the show, chances are you can find a few per day to upload to your YouTube channel or to Facebook (or both). Hopefully, you’ll have a lot of videos that will give you plenty of material that you can edit and release over the next several months, hopefully right up to the promotion of next year’s appearance at the same show.
You’ll benefit from posting video in numerous ways: showing non-attendees what’s going on by including them in your show; showing off the various people who do attend (people love the attention); increasing brand awareness, showing how a product works to someone who might not have otherwise ever seen in, which might create a new customer; putting a face on company employees who might otherwise remain nameless and faceless, which makes your company more attractive to people who like to know the kinds of people they’re considering purchasing from, and much more. No doubt you could add to this list of reasons why shooting video at your tradeshow is beneficial – in fact, feel free to do so!
Getting increasingly frustrated by the inability of my smartphone to scan QR Codes that show up in magazines, I thought it would be worthwhile to show exactly what happens (or doesn’t) when it’s time to find out more information.
httpv://www.youtube.com/watch?v=BzGphVznr8w
Pick up my Kindle download ‘QR Code Tradeshow Marketing Guide’ here.
