I love these short statistic-packed videos that keep popping up and lay out the latest data on online consumption. And yes, we are a world of ‘net consumers. Watching videos (average of 182 a month!), blogging (53% of all websites are blogs!), sending emails, dealing with spam…it’s incredible how the numbers stack up.
In just two weeks – Feb 17th at 1 pm Pac / 4 pm Est to be precise – I’ll be doing a one-hour webinar on what strategies and techniques you can use to close more business at tradeshows by drawing more people to your booth via your online social media activity. This means looking closely at how you can use Twitter, blogging, YouTube, Facebook and other social media sites to get people engaged with your upcoming show and ultimately with your brand and company. Here’s a quick look at one thing that we’ll be going over.
What do you want to learn about using social media to market at tradeshows? Leave a comment and I’ll be sure to cover that in the webinar!
If that headline mystified you – because you don’t know what the heck a ‘spurtle’ is – you’re not alone.
For starters, a spurtle is is a Scottish kitchen tool that dates back to the fifteenth century. The ‘Golden Spurtle’ is awarded each year in Scotland to someone who cooks some darn fine porridge in the World Porridge Making Championship, in Carrbridge, Inverness-shire, Scotland, on ‘World Porridge Day’. As the website states, “The title of World Porridge Making Champion is awarded to the chef deemed to have made the best traditional porridge using oatmeal, water and salt.”
From what I can gather from talking to the folks at Bob’s Red Mill, the competition, which is put on by the Scots, is usually (if not always) won by a Scot.
Not this year. In October of 2009, Matt Cox of Bob’s Red Mill (an Interpretive Exhibits client), claimed the title and the Golden Spurtle. The follow six-minute film of the event is a bit of a kick.
Our congratulations to Matt and Bob’s Red Mill! Our big question is: you are going back to defend your title, aren’t you, Matt?
In October Jay Tokosch appeared on our podcast to discuss “Follow Me,” an iPhone app that is customizable for tradeshows to help direct you to various booths, locate yourself, and generally help your whole tradeshow experience.
Jay just sent me a note with a link to a YouTube video that Core-Apps just tossed up that demos the app. This quick video definitely shows how cool the app is.
Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world. Some companies get it. Others don’t. The rest of us are flapping our wings in between, trying to get some loft out of this new entity…or…whatever it is.
Whether you’re putting resources into your marketing (tradeshow or otherwise), you should find this short (about 4 minutes) video fun, enlightening and perhaps even a bit intimidating when you consider what some of your competitors are already doing with social media…
How do you combine your online social media friends with your other tradeshow marketing efforts? It’s a synergistic effort that crosses many online channels. I sat down and, inviting a few of my little friends, looked to explain how those little friends can help you in those efforts:
Well, I’m not sure I am really on-board with this kind of promotion, but I admit its one of the most clever things I’ve ever seen: using flies to carry your message around at a tradeshow. Did they also supply flyswatters so you could actually grab one of the mini-leaflets?
Nothing like catching a few rays in the Central Oregon mountains and grabbing a few ski runs, too! I had a chance to do that this past weekend and had my Flip video camera…and thought I’d share a few thoughts with you: