by Tim Patterson | Dec 8, 2020 | Event Marketing
When you set up a team to complete a task or do a job, or work together indefinitely, one major assumption is that everyone’s work is equal. Everyone pulls their weight. The workload should be distributed equitably. Isn’t that what you would naturally think? It...
by Tim Patterson | Dec 7, 2020 | Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
A little of everything in this week’s quick vlog: a chance for you to vote on the three finalists for a musical theme; a glance at John Lennon and Roy Orbison; another glance at the Pearl Harbor attack. Jump in: tim-patterson · TradeshowGuy Monday Morning...
by Tim Patterson | Dec 3, 2020 | Uncategorized
Starting with showing up regularly, there are a number of things that have made blogging...
by Tim Patterson | Dec 3, 2020 | Budgeting, Case Study, Event Marketing
Exhibitor Magazine has been doing a superb job of keeping their fingers on the pulse of the tradeshow industry. Since the pandemic essentially closed down the industry in March, they’ve done numerous surveys of exhibitors and exhibit industry suppliers. They recently...
by Tim Patterson | Nov 30, 2020 | Fun
I’ve used the same 30″ theme as the opening ditty for this podcast/vlog since January 2018. It’s time for a change! I have several to play for you and have narrowed them down to a Final Four. Take a look/listen and leave a comment below or drop me a...
by Tim Patterson | Nov 25, 2020 | Branding, Budgeting, Event Marketing, lead generation, Marketing, Tradeshow marketing
Sure, we’d all like to make big changes. Swoop in, push all the old stuff aside, and institute something NEW and DASHING and DAZZLING and TERRIFIC, something that impresses the hell out of customers, the media, and especially your boss. Because if your boss is...
by Tim Patterson | Nov 23, 2020 | Uncategorized
It’s Thanksgiving Week here in the USA. It’s also Black Friday Week, which is of course, the natural progression of Black Friday into a whole week long thing, but that’s another story. Given that it’s Thanksgiving Week, I thought I’d do a...
by Tim Patterson | Nov 19, 2020 | Custom exhibit, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow Photos, Video, YouTube
Our online exhibit-finder, Exhibit Design Search, would be hard-pressed to get much better. It’s chock-full of 1000s of exhibits, rental furniture, accessories, helpful article, photos and much more. Yet it keeps improving. Over the last few months a few new...
by Tim Patterson | Nov 17, 2020 | Fun, Tradeshow marketing
It’s pouring as I write this in my home office in Salem, Oregon. A guy just rode by my window on a bicycle, bundled up against the rain and wind. I took the dog for a walk this morning in the thankfully much lighter rain. Ah, Oregon! I love it here! In 65 years, I...
by Tim Patterson | Nov 16, 2020 | Uncategorized
When it comes to exhibiting internationally, you probably couldn’t find many people more experienced than Stephanie Selesnick of International Trade Information. In this week’s TradeshowGuy Monday Morning Coffee, Stephanie and I talked about what it takes...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.