by Tim Patterson | Nov 12, 2020 | Branding, Budgeting, Event Marketing, Graphics, lead generation, Social Media, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
When it comes to being a tradeshow marketing manager, a lot of different skills come into play. Let’s take a...
by Tim Patterson | Nov 10, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
This past week I’ve reached out to a couple of dozen former clients and prospects that have all exhibited for years at Natural Products Expo West in Anaheim. The show is usually in early March. You may recall that it was canceled on March 2nd this year, just a couple...
by Tim Patterson | Nov 9, 2020 | Uncategorized
CEO and co-founder of Anura, Rich Kahn, joins me on this week’s TradeshowGuy Monday Morning Coffee to talk about ad fraud. It’s one of the conversations where you keep learning stuff you didn’t previously know – which made it really worthwhile....
by Tim Patterson | Nov 5, 2020 | Blog, Branding, Video, YouTube
This week’s short video looks at a handful of ways that small companies can help themselves when compared to larger...
by Tim Patterson | Nov 4, 2020 | Event Marketing, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
Every now and then I cruise through Twitter looking for a handful of marketing tips for tradeshow exhibitors. Let’s see if there’s anything there now! First up, TSNN gives us some planning tips to engage virtual attendees. Six Planning Tips to Engage Your Virtual...
by Tim Patterson | Nov 2, 2020 | Uncategorized
It was an idea that I cribbed from David Newman of Do It Marketing: grab six great podcasts (or vlogs) from the recent past, and re-post them. But I took it a step further by picking some good snippets from each of them and doing a new vlog/podcast. Take a look:...
by Tim Patterson | Oct 29, 2020 | lead generation, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
What does it take to get 300 leads over a 3 day show? Game it out in this short...
by Tim Patterson | Oct 27, 2020 | Event Marketing, lead generation, Networking
We don’t know when tradeshows will return, or what “normal” tradeshow schedules will look like. We don’t know how many attendees will plan on going because we don’t know how they feel about mixing with thousands of other attendees. We don’t know how many fellow...
by Tim Patterson | Oct 26, 2020 | Podcast, Social Media, TSGMMCPodcast, Video, Vlog, YouTube
Can’t believe I’ve had an account at LinkedIn since April, 2006. Really. And I still wonder if I’m getting the most out of it. I’ve had a few issues with LinkedIn over the years, and still wonder about some of what they do. In this week’s...
by Tim Patterson | Oct 22, 2020 | Video, YouTube
After speaking with so many presentation pros over the last six or more months, I thought it might be fun to assemble a video of “best practices” of creating a good virtual meeting. And it appears that many people are making the switch to virtual events...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.