by Tim Patterson | Sep 28, 2020 | Social Media
For years now, we’ve heard about the dangers of social media, and how it’s used to influence and manipulate us. It would take several books and a couple of full-length movies to cover all that goes through my mind, but this short mini-rant (okay, not...
by Tim Patterson | Sep 24, 2020 | Booth Design, Branding, Client Relations, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much better and more successful tradeshow exhibiting...
by Tim Patterson | Sep 22, 2020 | Booth Design, Custom exhibit, Event Marketing, Marketing, Tradeshow marketing
I’ve certainly blogged about this topic before. But things change, inside your company and outside in the events and tradeshow world. So I think it behooves any tradeshow manager to keep their eyes up and take note of changes in the exhibiting landscape. Here are few...
by Tim Patterson | Sep 21, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I’ve had Kevin Carty of Classic Exhibits on a handful of times this year for various discussions related to dealing with the COVID Pandemic, how they’re dealing with it and more. But this week I wanted to catch up with Kevin to learn more about virtual...
by Tim Patterson | Sep 17, 2020 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow visitors, Video, YouTube
The simple act of being aware of what’s going on can transform an average exhibiting experience into a successful one. Here’s a quick video on what you things you might want to be more aware of next time you’re exhibiting....
by Tim Patterson | Sep 15, 2020 | Book Review
I’m a reader and have been since an early age. I grew up on comic books, the National Lampoon and Mad Magazine, and then as a teenager moved into science fiction. Favorites included Robert Heinlein, Philip K. Dick, Isaac Asimov, Poul Anderson, Harlan Ellison and many...
by Tim Patterson | Sep 14, 2020 | Client Relations, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
One of the first clients I managed to snare in my early days in the tradeshow world came when I cold-called a Portland-based company called gDiapers. It took awhile, maybe a few months, but we ended up designing and fabricating two tradeshow exhibits for them. At one...
by Tim Patterson | Sep 11, 2020 | Logistics, Marketing, Public Relations, Video, YouTube
Disruption can come in many forms. I always wonder what it must have felt like to work at Blockbuster when Netflix starting mailing DVDs and then started streaming them. Talk about disruption! On this week’s quick hit video, a look at a few ways to deal with...
by Tim Patterson | Sep 9, 2020 | Client Relations, Event Marketing, Marketing, Mobile Marketing, Public Relations
You’re familiar with a SWOT Analysis, I presume? StrengthsWeaknessesOpportunitiesThreats Year ago, I wrote a brief article on doing a tradeshow marketing SWOT Analysis, which would be a bit different from a more general SWOT Analysis. But now that we’re in a pandemic...
by Tim Patterson | Sep 7, 2020 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It’s not always easy to put your life into perspective when you’re caught up in the daily crazy stuff that can overwhelm you. In this episode of TradeshowGuy Monday Morning Coffee, I make an attempt to take a longer view of life, and how to deal with what...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.