by Tim Patterson | Oct 20, 2020 | Event Marketing
If you’re used to going to a handful of tradeshows each year, meeting potential buyers, distributors, partners and colleagues, now that shows are off the table for the time being, what other options do you have to get the word out about your products and services?...
by Tim Patterson | Oct 19, 2020 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
There are hundreds of thousands of event, tradeshow, and conference-related jobs that have gone by the wayside, at least temporarily, while the pandemic sidelines all of those shows. But of all of those jobs, it would seem that if any type of job could find a way...
by Tim Patterson | Oct 15, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s easy enough to get caught in the checklist approach to tradeshow exhibit design. This week’s quick video goes over some thoughts on how to avoid that, but still make sure the exhibit has all that it...
by Tim Patterson | Oct 13, 2020 | Custom exhibit, Event Marketing, Logistics, Marketing, Tradeshow marketing, Tradeshow visitors
In March and April of this year, when tradeshow organizers realized the gravity of the pandemic and how it would be affecting upcoming shows, many of them “postponed” the shows. I say “postponed” in quotes because many believed that whatever issues the COVID-19...
by Tim Patterson | Oct 12, 2020 | Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Tradeshow, Vlog, YouTube
What happens when your business needs a quick pivot to survive? Not all companies have been able to do that successfully. On this week’s TradeshowGuy Monday Morning, I chat with Entire Productions’ CEO Natasha Miller about how they made the switch to...
by Tim Patterson | Oct 9, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Hiring an exhibit house is a big task. It’s a commitment to a business relationship that, ideally, you’d like to keep in place for years. But everything must come to an end, and there may come a time when it makes sense to consider changing exhibit houses....
by Tim Patterson | Oct 6, 2020 | Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Virtual Event
The use of virtual tradeshow exhibits may not be exploding, although my sense is that it is increasing. Some big tradeshows have gone completely virtual for the next year or so, maybe longer, depending on the depth and breadth of the COVID-19 pandemic. Which leaves...
by Tim Patterson | Oct 5, 2020 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Yup, thought since it’s less than a month from election day here in the states, a little podcast/video blog about civic duty and so on. Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here. Subscribe to our YouTube Channel Tradeshow...
by Tim Patterson | Oct 1, 2020 | Video, YouTube
Let’s get a moment of Zen. Or maybe more than just a moment. Here are a couple of handfuls of Zen moments you can grab. This week’s Quick Hit...
by Tim Patterson | Sep 29, 2020 | Rental Tradeshow Exhibit, Sales, Tradeshow marketing
We’ve worked with Classic Exhibits for nearly a couple of decades, even before TradeshowGuy Exhibits was a thing. Which means we know the quality of their work, and their attention to detail and pleasing the customer. They will occasionally put things on sale...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.