TradeshowGuy Monday Morning Coffee, June 24, 2019: Mentorship
Mentorship is often informal, yet can still have a big impact. When its formalized, it can become even more impactful. IF…it’s done right. This episode of TradeshowGuy Monday…
11 Ways to Attract Attention at a Tradeshow
Wear colorful branded clothing. Whether it’s a staff of two or three, or twenty, having colorful branded clothing will immediately let visitors know who’s working the booth and…
How to Annoy Your Prospects
There’s more than one way to annoy your prospects when it comes to trying to sell something to them. Whether it’s on the phone, in person, at a tradeshow or via email, it seems…
TradeshowGuy Monday Morning Coffee, June 17, 2019: Danny Orleans
Danny Orleans in action at Statistica’s booth A professional tradeshow presenter can bring crowds of people to your tradeshow booth over and over again during the course of a…
Top Ten All-Time Most Viewed TradeshowGuy Blog Posts
I got an email the other day from someone whose newsletter I had just subscribed to, and in the introduction email there was a link to the top 5 most read blog posts on her blog….
Creating Tension with your Tradeshow Marketing
What is tension in a business sense, or to be more precise, in a marketing sense? Briefly, it’s the concept of conflict. It’s the process of creating a situation where a visitor…
TradeshowGuy Monday Morning Coffee, June 10, 2019: Lessons Learned
We all learn lessons as we follow our path through life. Some lessons are good, some are hard, some are easy. This week’s TradeshowGuy Monday Morning Coffee brings a handful of…
Keep the Tradeshow Alive with a Post-Show Webinar
The tradeshow’s over. It was a success! You made a lot of contacts that you’re ready to follow up with, and hopefully that will lead to new clients down the road. Then you…
7 Tradeshow Pre-show Marketing Best Practices
Tradeshow pre-show marketing is kind of the lost stepchild of tradeshow marketing. “Yeah, we don’t do as much as we’d like. Just don’t have the time.” “Well, we post a few things…
TradeshowGuy Monday Morning Coffee, June 3, 2019: David Newman
This week’s TradeshowGuy Monday Morning Coffee makes a caffeine connection with Do It Marketing founder David Newman to talk about all things marketing. Lots of great tips here!…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.