What’s one of the best ways to represent yourself to someone who can’t see you in person? Show them a photograph! Not just any photograph, though. Make it professional photograph, taken by someone who know how to bring out the best “you” there...
There are a lot of people in the tradeshow industry who are well-travelled and highly experienced, and I love chatting with them about tradeshow marketing. In this episode I sat with Michael Thimmesch, long time Skyline marketer, now a consultant with his own company....
As in any discipline, we can all end up very focused on just a few aspects of the overall skills needed to be a well-rounded and talented worked. For instance, in baseball, a pinch-hitter is great at hitting a pitch but may not be that great at fielding or running. In...
Trying to find some new and different posts the next time you’re on the road at a tradeshow? Try a few of these and see what you get: Clients and Customers in Your Booth: Click a quick photo or if they’re up for it, videotape a brief testimonial. Your Staff: You...
In this week’s vlog/podcast, I got a chance to learn quite a bit about something with which I’m not very familiar with: international tradeshow exhibiting. I’m guessing that a lot of us don’t get a chance for much exhibiting in Dubai, France,...
I suppose having your tradeshow booth overwhelmed with visitors is a good problem to have, but if you have a small booth staff that can’t handle the number of visitors, it can be frustrating. If you get lucky enough to face this problem, what should you do? Certainly,...
Earlier this week we got a chance to hear directly from magician and professional tradeshow presenter Robert Strong. One of the items that caught my attention and led to the podcast/vlog interview with Robert was his report from the tradeshow floor asking people what...
Magician and professional tradeshow presenter Robert Strong discusses how to draw a crowd, how he works with clients, and what makes a good opening line – and a lot more – in this enlightening interview. Find Robert Strong here. Robert was kind...
This is a guest post by Lee Becknell. While the reasons for attending a tradeshow are different from company to company, everyone has essentially the same tradeshow goals – we all want to spread awareness about our brand, make sales, and forge connections with new...
I got a chance to play a little with the new Classic Exhibits Gravitee “No Tools” Tradeshow Exhibit. Having a hands-on experience is better than reading about it. And if you can’t get a hands-on experience, you can at least see mine: What about the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.