Savvy and Systematic Tradeshow Marketing (slide deck)
Last week I flew into Houston to give a presentation for ISES Houston for their monthly meeting. This one focused on tradeshow marketing and was hosted by 2020 Exhibits. The…
2014 Tradeshow and Exhibit Industry Predictions
Once I thought I was a prognosticator, but that didn’t turn out very well. So perhaps we should see who else in the industry is trying to predict the future… CEIR Predicts…
Tradeshow Marketing Analysis, Part 2: Budgeting
Read Part One of this series here. You can get lost in the numbers. But sometimes it’s fun – and enlightening. Visitors spend an average of 8.3 hours in 2.3 days on a tradeshow…
Tradeshow Marketing Analysis: Where to Start
Where to start with your tradeshow marketing analysis? Let’s try at the beginning! Okay, dumb answer to obvious question. Or….perhaps not. The beginning can be a moving target….
An Open Letter to Veteran Exhibitors
Dear Exhibitor, You are an experienced tradeshow marketer. You probably have been to many more shows than most of your colleagues. You’ve seen it all – from the small mom and pop…
Liven up and improve your events by finding ideas on Twitter!
Just a few moments cruising through Twitter and I grabbed a few good posts on how to draw more people to your booth and liven up your event. How? I just searched using the…
Are You Maximizing your Networking and Marketing Opportunities at Tradeshows?
The following guest article was written by Chris Newkirk: Tradeshows can be a huge expense for small business owners and although statistics show businesses can increase revenues…
Social Media Audit and Policy (webinar re-play)
Roger Pike and I just completed a one-hour webinar this week on performing a Social Media Audit and creating a Social Media Policy. Every tradeshow marketer should be aware of…
Use a Webinar to Promote Your Tradeshow Appearance
I must get two dozen webinar invitations a week. On average, I attend one or two a week. Some are useful, most are not that great. So is the webinar-as-promotion tool saturated?…
Blogging 101 (video collection)
Among all of the various promotion tools at your disposal, one of the best branding and outreach tools is a personal or company blog. I admit that this blog has brought me…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.