by Tim Patterson | Nov 7, 2016 | Book Review, Event Marketing, Free e-book, Tradeshow marketing, Tradeshow visitors
Some Mondays are definitely better than others. After a long bike ride this afternoon, I came back to the office to an email alerting me to the finally-published interview I did earlier this year with Exhibitor Magazine. I’m told that it’ll appear in the...
by Tim Patterson | Oct 12, 2016 | Lists, Logistics, Marketing, Promotional Products, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What’s in your tradeshow tool kit? As tradeshow veterans, you probably have your go-to list of ‘don’t forget’ items. So I thought it would be fun to check around and compile a thorough list of things you might at least consider taking in your kit. Whether they are in...
by Tim Patterson | Oct 7, 2016 | Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Shipping, Tradeshow visitors
Sometimes I get tradeshow exhibiting questions. Well, frankly, I get a lot of questions. Some of them are even about tradeshow marketing! It’s worth seeing what people are asking, as well as what they’re thinking but not asking (I think!). Q. Are tradeshows really...
by Tim Patterson | Oct 4, 2016 | Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
When it comes to tradeshow marketing, sometimes you have to ask the question: why? It used to be that I liked to buy the new things without a whole lot of thought. If I could afford it, I’d get it. New camera, bicycle, car, album, phone, appliance, whatever. But...
by Tim Patterson | Sep 26, 2016 | Branding, Event Marketing, Tradeshow marketing, Tradeshow visitors
The trick these days is to find a shortcut but frankly you can’t hack tradeshow success. You know, the kind of shortcut that allows you to find success without really working on it. One of the most popular sites is LifeHacker which shows many ways to exploit...
by Tim Patterson | Aug 16, 2016 | Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
The recreational cannabis business is exploding. At least in Oregon, Washington, Colorado, Alaska and Washington, DC. Which means that the marijuana growing and selling is also booming. I attended the Oregon Cannabis Growers Fair recently to find out exactly how big...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.