by Tim Patterson | Sep 15, 2021 | Booth Design, Branding, Client Relations, Event Marketing, Logistics, Marketing
Yes, we’ve heard it a hundred time: perfect is the enemy of good. But what would a perfect tradeshow experience really look like – if you could make it happen? From your perspective – the exhibit tradeshow manager or staff member – it might look like something like...
by Tim Patterson | Jul 31, 2021 | Budgeting, Client Relations, Event Marketing, Logistics, Tradeshow marketing
The on-again-off-again return to events is proceeding as you might expect: with unexpected twists and turns that are keeping everyone a little off-balance. In the past week, I’ve seen the following: A return to masking for the most populated counties in Nevada, which...
by Tim Patterson | Jul 26, 2021 | Branding, Budgeting, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Tradeshow marketing
If you’re a fan of Robert Heinlein’s classic science fiction book “Stranger in a Strange Land,” you know the story of Valentine Michael Smith, a human who was born on Mars, raised by Martians, and comes to Earth in early adulthood. He ends up in a political power...
by Tim Patterson | Jul 19, 2021 | Budgeting, Client Relations, Event Marketing, Logistics, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
As the tradeshow world returns to something resembling normal, it does so in fits and starts and a few bumps along the way. In this week’s TradeshowGuy Monday Morning Coffee, Jim Wurm, Executive Director of the Exhibitor Appointed Contractor Association talks...
by Tim Patterson | Jul 13, 2021 | Custom exhibit, Custom tradeshow booth, Lists, Logistics, Marketing
I tend to make a lot of lists. Not as many as I used to (maybe I think I have enough lists by now!), but I still write things down. You’d think this makes me organized, but that’s not necessarily the case. Several years ago, not long after I got married, I sat down...
by Tim Patterson | Jun 15, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing
Inflation is kicking in, have you noticed? Have you recently tried to price a piece of plywood, for example? And no doubt you’re feeling it at the pump, too. It’s affecting the cost of tradeshow exhibits and tradeshow marketing, too. In a recent Classic Conversation –...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.